Direct from the desk of Dane Williams.
One alternative to Facebook ads, are Hive communities and their layer-2 tokens that afford your business influence.
If you’re looking for a modern alternative to Facebook ads, then Hive’s selection of Web3 communities are your answer.
Built on top of Hive’s censorship-resistant base layer, communities feature their own layer-2 token economy which affords you influence over how content is displayed via that particular community’s front-end.
If you are looking to advertise your niche offer to a targeted set of potential buyers, then pick the Hive community that’s right for you, take a stake in that community’s token and use the influence it affords to place your content front and centre on that front-end.
Let’s first take a look at what gives Hive community tokens value and then offer an example case study of how a course seller could use them to effectively promote their product.
What gives Hive layer-2 community tokens value?
Ah, the old question of what gives Hive-Engine tokens value...
Hive's layer-2 community tokens have value because they give your content exposure within that community.
If you’re paying for Facebook ads to promote your business, then you’re paying to put your ads in front of profiles with a very specific set of interests.
The more specific you can get to your ideal client, the more valuable those ads are going to be.
When it comes to niche Hive communities, you have an exclusive readership made up of these ideal clients.
So the demand for the tokens specific to that community comes from people looking for both exposure and influence within that community.
Obviously, this makes Hive communities with an extremely defined niche much more valuable than general interest communities.
If there's no opportunity or no defined niche, then of course nobody is going to want to buy the junk token that is being dumped by leech users every day.
But in a community with an extremely defined niche like LeoFinance, Hive's finance and investing community, then there is clear value to be found in the LEO token that puts you front and centre on their front-end.
Let me offer an example of a business that could effectively use the LeoFinance community as an alternative to Facebook ads.
Case study: You’re launching a new crypto trading course
Say you’re launching a crypto trading course with lessons, content and mentorship as a part of the package.
Obviously, you want to get your promotions in front of an engaged audience of traders - both new and experienced.
Where do these ideal clients hang out?
In a trading and investment community on a Web3 social blockchain like Hive, of course.
Instead of paying Facebook to run ads via their closed algorithm, an alternative is to buy and stake the LEO token which offers influence over how content is displayed on their front-end.
By using your stake to upvote content you can ensure your offer is always front and centre within the community.
Furthermore, you can use your social standing within the community and engagement will likely be warmly met by other stakeholders.
The cool thing is that by joining a Hive community, taking a stake in the token and then engaging with that community, it’s so much more than simply just running a Facebook ad.
While your LEO stake may get your foot in the door by putting your content front and centre, it's your social standing that will close sales and keep you there.
Get a Web3 Hive account today and join a community
So if you’re looking for an alternative to Facebook ads to promote your business, then Hive communities are definitely worth a look.
How do you get involved?
LeoFinance actually allows you to use your current Web2 social media account to onboard into Hive’s Web3 ecosystem.
Simply head to leofinance.io, click the get started button at the top and create your account using your Twitter login.
From there, you’re free to take a stake in Hive’s community tokens like LEO and use that community’s front-end to create and curate content featuring your offer.
Simple and effective.
Best of probabilities to you.