In case of higher activity counts post on regular basis, we require video proof at certain times to ensure that the proof of work is authentic. In case if anyone fails to satisfy the requirements of proof that moderation requires one can get banned from the app or appropriate actions will be taken.
Secondly, its always feels good when you rank higher on leadersboard. People often get motivated to do so to reach higher ranks.
Personally I also get motivated by seeing higher rankers to walk longer to come on leadersboard. 
@Actifit Moderator
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RE: My Actifit Report blah blah - I changed this title in the app and apparently it didn't like it, so here we are