We're all wasting way too much time and money on a media supply chain with poor standards adoption, too many players grading their own homework, too many hidden touches, and too many holes to allow criminals to rip us off.
Marc Pritchard
Chief Brand Officer, Proctor & Gamble

Humans have sought mediums to communicate thought,ideas and information since time immemorial,it has evolved from physical to digital forms of communication,the internet disrupted every single industry on earth

The internet and it’s impact so far

The internet was invented as a medium to communicate thought,ideas and information between individuals at different points in the globe,it has evolved from a simple email to powerful social media networks, from text websites to websites that support video,photos and even live streaming, from a complex way of searching for information to engines that can render millions of search results within a second, it has changed the way we learn and even journalism,the television media industry is fast dying,physical libraries are been converted to museum due to low patronage,trading houses are giving way to online trading desks,many theaters are giving way to platforms like netflix

One thing the internet made possible was the ease and low cost of producing content,the production of music,arts,books,videos,articles and many more have been made easy by platforms who provide these tools,of the most used services only is social media networks,they allow one express thought,publish news,connect with friends and even transact business with others,the content generated on a daily basis is almost a million times greater that what traditional media like Radio, newspapers and television put together generate in a week,the reason been that the production of content is on individual level as against traditional media

This decentralized approach to content creation has allowed many users to create,share and interact with content freely but how “free” is free

How free is "free"

Over 90% of all internet content is free,one can access them without paying a dime,but lets analyse the process of content creation and how content is been served to an audience
To serve an piece of content,one requires the following
1.Your content
2. Medium for serving that content

The content could be in various forms like multimedia, files,games,text etc,some content comes at little to no financial cost,others are at expensive cost For the fellow who produces let say videos,he needs video equipment, editing tools,personnel ,time, pe rmission where necessary and lots more

As for the medium to serve his content,he could use third party online publishing mediums that bear the costs on the content creator and users behalf by serving ads like Youtube and others for videos, medium.com and others for articles or other publishing tools or he could set up and maintain his own website at financial and time cost, Considering the financial cost and the user base,many have resulted to publish on 3rd party platforms or partner with them,they also have to rely on other third party platforms to monetize their content

Advertising today

Advertising refers to mediums and process of bringing awareness and attention to consumer products,the history of advertising dates back to ancient civilizations,the birthing of the print media,gave advertising a major force as individuals could tell their story through newspapers and magazines,the 20th century grew tremendously with the invention and adoption of new technologies like radio, television, internet,computers and telephone
As with print media,radio and television,ads through these platforms were not effective at targeting individuals as an ad campaign may be on the going on the same time when individuals are at work,there was no way to tell who received the ad,the effectiveness of the ad and lots more,but with the internet ads are served according to different individuals preferences and taste and also to a much larger audience ever

Problems with advertising today and Adbank solution

… Centralization

Concentrating power in the hands of a few individuals often lead to abuse of power,no doubt this is true with today’s advertising middlemen,they decide who can advertise,what can be advertised and how much it will cost
The middlemen also get to decide how much publishers get to receive,an estimated 70% of advertising fee goes to middlemen
This is outrageous
Leveraging blockchain, Adbank will enable publishers transact directly with advertisers in a mutually beneficial way

… Fraud

At the end of an ad campaign,there is usually an account of how much audience received the message but the problem is users cannot truly audit the authenticity's of such claims,these frauds presents itself in forms of bots,malvertising,spam s etc
Adbank will provides tools that advertisers can use to track the outcome of their previous ads to enable them see what can be improved
At the end of every ad campaign,advertisers and publishers earn a reputation score that is stored on the blockchain for immutability,this score is available for all who seeks to transact business with such individuals in the future

… Open source

Unlike central systems that handle all operations within the advertising operations, Adbank will enable users contribute to the growth of the platform,it will allow end users participate in reviewing AI generated anti fraud reports in return for tokens and also allow developers build a suite of sofsoftwared applications via adbank API

All transactions within the ecosystem will be enabled with the Adbank tokens

The production of tons of quality content comes at the cost of time and finance,perusing through the internet,one is quick to discover that a large percentage of internet content is of little to no substance,for those who output quality to continue,they need to receive a well deserve reward for their efforts and Adbank is the turn key solution

Learn more

https://adbank.network
https://twitter.com/adbanknetwork

ARE YOU ARE AN ADVERTISER OR CONTENT PRODUCER,CONSIDER WORKING WITH ADBANK TODAY