CFC (CallsFreeCalls) has just signed to benefit from the technical, legal and marketing services of ICOBox, the first SaaS solution provider for the realization of ICO , for its sale of CryptoAds chips . Based in Ukraine, the CryptoAds Marketplace is a decentralized marketing and advertising platform built on the Ethereum Blockchain . CFC have a cloud software system developed for internal use and for its B2C sector, and have decided to expand into the booming B2B market.
CryptoAds want to improve the old model of digital advertising
The CryptoAds Marketplace is a transparent and secure place for brands, digital advertisers, marketing companies, content publishers and influencer media to exchange advertising as part of a decentralized exchange system .
It will allow advertisers to place all kinds of multimedia ads (native video, live advertising, local advertising, vertical video, in-app, and walls ) at the best locations using Artificial Intelligence (AI) and Blockchain technology. . The editors will share their hearing, their methods of distribution and hosting capabilities directly with potential advertisers. Lastly, smart contracts will enable both parties to engage in more meaningful and rewarding interaction through analytical exchanges and feedback, while mitigating fears of advertising fraud.
The latest Ericsson Mobility Report estimates that 44% ($ 269.85 billion) of all global advertising dollars spent in 2018 will be dedicated to digital advertising. Ericsson estimates that the percentage of digital advertising will reach half of all global advertising by 2020 . As the footprint of digital advertising grows, so does the number of middlemen, trackers, and smuggling robots. The firm clicks and scams stacking commercials (technique Ad Stacking) are consuming budgets without advertisers being able to know anything about advertising consumers, much less if anyone has seen the ad.
CEO and founder of CFC Oleksii Vinogradov observed that
" We saw that the digital advertising market was anachronistic, something that resembled the commercial system before the industrial age - many intermediaries, inefficiencies and scams. The idea behind CryptoAds is to update this growing market to allow advertisers to interact directly with publishers in a decentralized and secure market . "CryptoAds provides a solution to the problem of intermediaries in the world of digital advertising . The Blockchain technology and smart contracts incorporated into the platform will allow advertisers to
- store the history of their offers and rewards,
- to launch complete campaigns through multiple different sales outlets,
- to stipulate their own prices and offers, and
- to leave a feedback in the form of a profile evaluation.
- create a history of hosted ads,
- provide content hosting adapted to major advertising campaigns,
- negotiate with advertisers, and
- build a reputation that will separate effective publishers from fraudsters.
The CRAD token
The CryptoAds Utility Token (CRAD) will feed the platform ecosystem. There will be a fixed number of chips created, and no tokens will be generated in the future.Token will be used
- by advertisers to pay publishers,
- for publishers to reward users and accept payments, and
- for users to receive rewards for the consumption of advertising content.
Mike Raitsyn, co-founder of ICOBox commented that
"Knowing that CryptoAds is already online and getting positive results is great news for the upcoming ICO. With the expansion of the digital advertising market, ICOBox is excited to see CryptoAds streamline the trading process. ".The ICO of CryptoAds by CFC starts in less than a month, so you have every opportunity to find out from the official website, about the project and its partner.