ADSactly on ADSACTLY #68
On Advertising - Part 1
We are surrounded by advertisements of various kinds. From open and blatant to hidden and unconscious. They shape our world and fill it with various bright colours of desire. Believe it or not, people didn't always live like this. Their minds belonged to them most of the time. They weren't forced to listen to people who make a living on making sure that people buy what their client wants. Or, in the much worse case scenario, to those who live on top of the "to have" pyramid and shape people's thoughts on account of higher profits, more power and less chance for a change.
It started as 'need for passing out an information of goods and services' and grew into a monster that feeds on our desires and makes us do as told. Buy or feel bad is the choice at hand. If you buy you are a proper consumer, a good citizen, if you don't then something is wrong with you and you're not a part of civilized society. You like something but cannot afford it? Too bad, earn more, loser. The advertisement industry makes people miserable when the reality counter the unfulfilled desires created in one's mind. The outcome is frustration and possible psychological problems that may lead to physical manifestations in the long run.
Studying human psychology leads to the close observation of advertising rape phenomenon. The system mind influencers are using is based on our inability to filter out unconscious information. Even if you are 100% sure that it doesn't affect you, believe me, it does. On the unconscious level, you're constantly receiving loads of information that affect your emotional thinking.
Of course, one commercial is not able to do this. By the means of the compounding effect, tons of information overload is what does this to your mind, together with other vehicles of thought alteration used in forms of tv shows, the entertainment industry, politics, news etc.
You are programmed daily whether you want to accept it or not. It is good to know that fact, being aware of it, using reason when making a decision. What communist propaganda did to people in the east is exactly the same what advertisement is doing to people in the west. The messages are different but the agenda is the same.
Making a person become an unconscious consumer for the benefit of rich is just as simple as making one become a rightful communist for the benefit of the party or a terrorist for the benefit of whatever stupid thing they die for. Not much difference on the level of mind.
One thing is to pass a message, and completely another is raping people's minds with thousands, tens of thousands emotional based, desire-creating vehicles that don't even work on the conscious level of logic.
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