Blockchain technology is a transparent digital ledger of transactions and records that are immune to change or deletion. Offering additional traits of increased security, lower costs, time efficiency, and error resistance, blockchain has risen, fluctuated in 2017. The utility of blockchain technology is limitless, sparking the growing list of companies, industries, and government exploring its potential adoption. The blockchain is an immutable public ledger that records digital transactions.
What is UBEX?
Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex project is a global decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex provides a change in advertising system from traditional pay-per-click scheme to the payment of targeted actions. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfilment of targeted actions by customers.
Problems:
The problems faced in programmatic advertising by the Advertisers are:-
Presence of brokers —
In the centralized digital advertising market, because of the brokers the financial loss that advertisers faces to purchase advertising slot is very large.
Pay per click —
The advertisers is forced to accept the pay-per-click model which often creates incentives for fraud by the publisher.
Weak algorithms —
The essence of targeted advertising is the ability to display ads to a specific target segment of users, according to their location, gender, age and interests. Current algorithms demonstrate advertising to users who do not constitute part of the target audience, reduces conversions to purchases, both with the pay-per-click model and when paying for targeted actions.
Solutions:
UBEX provides solutions to these problems by;
By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks.
Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.
With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.
Why Ubex is unique?
Neural networks maximize purchasing efficiency:
The Ubex’s advertising purchasing algorithms lie on neutral networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.
Blockchain based smart contracts minimize participants’ risks:
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting model for advertisers.
ICO Details
Ticker: UBEX
Token type: ERC20
ICO Token Price: 1 UBEX = 0.00001 ETH
Hard cap: 24,000 ETH
Soft cap: 4,000 ETH
Accepts: ETH, BTC, LTC
More About Ubex
Website: https://www.ubex.com/
Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?1535
Telegram: https://t.me/UbexAI
Facebook: https://www.facebook.com/UbexAl/
Twitter: https://twitter.com/ubex_ai?lang=en
Conclusion
The idea of the project is relevant and justified today. The project has quite impressive prospects, because the market is developing dynamically. The creators of Ubex are a team of talented specialists with a huge amount of knowledge and experience in various fields of activity. They have everything they need to achieve their goals. What is important, there is already a working prototype. In general, the project deserves attention.
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ETH Address : 0x40507ae5c6A7422cC64916d27b46aBfcA6918E4b