FUJIFILM's GFX100 meets FRANCK MULLER's Master Clock!

I recently had a shoot for legendary watch brand Franck Muller, they create authentic works of art that tell time.

The concept was a gentleman driver, combining custom cafe racers and a well dressed tailored gentleman driver. This was definitely a super cool concept. However when you're shooting on location there are so many factors that come to play.

Our adventure would take us to the streets of Downtown Lisbon. Another important factor in our shoot was the watches themselves are very small and shiny and they are also super reflective if that wasn’t enough, our model had a mirrored helmet and visor. I was commissioned to shoot stills and video. This gave me the perfect opportunity to film with the new Fujifilm GFX100 and really test its versatility in a real world working environment. In these situations it’s crucial to have a fast and responsive camera. That was definitely my first impression of the GFX100, I usually have a dedicated video and separate stills camera. For this session, I took some stunning stills at maximum quality 102 mpx with the Fujifilm GFX100.

here.

Here's a perfect example of how I used my FUJIFILM GFX100 mounted on a monopod to improve my workflow when photographing.

My FUJUFILM XT3 mounted on the ZHIYUM's Crane 3 Gimbal worked incredibly well to shoot the footage for Franck Muller's advertisement video.

On the right, Petro Davim is using the FUJIFILM X-H1. Combining the camera with a shoulder mount allowed us to have free movement, the X-H1 sensor stabilizer allowed us to obtain smooth footage results.

Getting as clsose as possible from our subjet is important when composing and photographing such small acessories.

Credits & Special Thanks

Very special thanks to to those who so much contributed to this project: Franck Muller Creative Director/Brand Manager Portugal - Nuno Laginha, Jewelry & Watches - Torres Distribuição, BMW Motorcycle - Bandit Garage Portugal, Helmet - Bitwell, Suit - Alfaiataria Lusa, Shoes - The Baron's Cage, Custom Special Edition Gloves - Venegasi Jackets, Cameras - Local/Space - Raw Culture Bairro Alto And of course to all the team: João Carlos - Photographer/Director/Cameraman, Editor/Cameraman - Pedro Davim, Assistant/Post Production - Petko Angelov, Cameraman - Martim Vidigal, Model - Rodrigo Castelhano, Styling - Miguel Velosa, Styling assistant - Silvie de Pina. Franck-Muller-Team-

A shot of those who helped me achieving this amazing results. Big thanks to you all!

Gear List

FUJIFILM GFX100 FUJIFILM XT3 FUJIFILM X-H1 ZHIYUM CRANE 3 Lab Gimbal ZHIYUM Monopod 3 Legged Thing Monopod WESTCOTT Ice Light WESTCOTT Flex Profoto A1 Profoto B1 Profoto B10 Profoto B2 Shoulder Rig Light Tripods Colored Light Filters SANDISK Memory Cards Black Background Cloth

Franck Muller