Presenter: Dr. Nico Neumann, Senior Researcher, Institute for Choice, University of South Australia. Date: 11 May 2016 - Web Analytics Wednesday, Sydney.
Programmatic advertising has promised to make digital advertising more efficient, better, and cheaper. However, in reality, the buying process has become very complex, middle men have stuffed their pockets with money at the costs of publishers, and brands need to deal with unviewable ads and ad fraud. In this session, Nico will walk through some of the murky tricks that bad actors in the media ecosystem have applied to exploit the lack of knowledge about advertising technology and the "programmatic game."
- WAW Sydney@WAWSydneyWeb Analytics Wed: Tomorrow night on dark ad tech and ripping data - http://eepurl.com/b01Ia9 Mon, May 09 2016 23:08:01ReplyRetweetFavorite
- Nico lifts the lid on the Dark Side of Ad Tech pic.twitter.com/oJozY7jP82WAW Sydney@WAWSydney·Wed, May 11 2016 08:55:46ReplyRetweetFavorite
- Great talk tonight on the dark side of Ad Tech @WAWSydney by Nico. $7.2 billion lost through fraud. pic.twitter.com/JTtb4RkqnlMark Vozzo@MarkVozzo·Wed, May 11 2016 09:08:59ReplyRetweetFavorite
- Wow, ad bots follow where the money is in advertising. Thx Dr Nico /via @WAWSydneypic.twitter.com/i0Lmfkz9sZMark Vozzo@MarkVozzo·Wed, May 11 2016 09:20:15ReplyRetweetFavorite
- So what can we do about it? Below are Nico's recommendations.
Note: Typo in first line "media muyers" should be "media sellers". - 'The guys that did credit card fraud are now in ad fraud because they can make more money." Dr Nico @WAWSydney pic.twitter.com/74yWPLS1YqMark Vozzo@MarkVozzo·Wed, May 11 2016 09:24:29ReplyRetweetFavorite
BONUS: Simon Rumble shares an awesome free tool called Tabula ( http://tabula.technology )
It's a super easy way to extract tabulated data out of PDFs. Thanks Simon.
- Some Gr8 tips & tools to help extract tabulated data in PDF files. Thx @shermozle@WAWSydney pic.twitter.com/mhD3UMKJumMark Vozzo@MarkVozzo·Wed, May 11 2016 09:59:27ReplyRetweetFavorite