I'll tell you the secret what's the secret you know countless people come to me they're like you know they're like Zig we're doing e-commerce right there is ecommerce ecommerce is a huge industry booming industry right billions and billions and billions of bucks you know in sales in amount in activities going on here right ecommerce has surpassed like Cyber Monday I think it had been a couple years ago the first time ever cyber monday sales have surpassed Black Friday sales which never ever occurred inside history worldwide alright offering you know companies like Amazon today and you know countless people are in e-commerce doing e-commerce right a lot of these people having their chapo Feist or or their on the web store building their brand or you know local mom-and-pop shop owners and plus and whatnot right these guys are like dude how do we compete with the Goliath which is the big a right how do we compete with the big Amazon ok that's good concern available how do you compete with Amazon right therefore if I have an e-commerce store ok if I have an ecommerce if this is my site over here ok and and this is Amazon over here a trillion buck business guy alright a big T I'm not a trillion buck business yet you're not I mean you might be simply a start-up you might be somebody working from your cellar within home from your kitchen table how do you compete with he right here would this you know with with the big gorilla around I certainly another business how do you do that good concern today I'm gonna talk about this what's your first secret I'll tell you there is a method to compete with Amazon right people they don't they don't comprehend this concept and they're like they don't stand a possibility right if you are in you know if you're if you're a real estate agent okay and you are a part of a whatever you know agency or business you're in you know how do you compete with with all these other guys you know in a real estate industry okay how do you stand out if you are in a specific information advertising business if you're a mlm business right if you're a community marketer countless people watching this show their network marketers if you're in a you know I know there's a company called fall any names doesn't matter but you know travel business it trillions I think travel is like a what is that six or eight trillion buck annually industry travel as a basic right so the possibilities are positively tremendous positively tremendous right so we must be we must comprehend key lever key levers you know little hinges open huge doorways right huge doorways therefore if you'll figure out that little hinge right and if you'll if you'll focus on you know it's it's the whole concept of that for not you know 496 right the ninety six per cent of people are doing you know are doing things that that are simply you know making them get in sectors in sectors so we reached figure out what what are those four key available know few activities that we focus on and crafting we can get and we can compete with these right and you know what that is ok anybody know you guys are watching this let me know inside responses I'll be checking the responses slightly afterwards I don't have my computer here with me today ok but please let me know ok how do you compete with Amazon ok you know what the factor is ok is will be your advantage ok this is your big secret ok let me explain to you why by that very simplest so I can have right I can assist my little Shopify store over here ok and this is Amazon ok and this is me ok therefore if a consumer is looking ok if a consumer if I'm looking for one thing ok if I'm looking for for a specific product ok but really people are being trained because these guys are everywhere right everybody understands Amazon including and again you'll apply this to any industry within niche you know we'll simply keep it super simple here today knowing this concept and you comprehend what I'm trying to you know to portray to you here you'll be able to take over therefore you gotta you gotta comprehend you actually gotta get specific on this ok it's your advantage actually what we're discussing is is is is there's three components ok if I want an objective and and I want to compete with Amazon in you know in e-commerce space in every transaction there is three things ok first you got the product alright there's three components to transaction you got you got the product ok number two you've got the consumer right somebody that's gonna purchase the product number three is you've got a you got a you got someone who's gonna connect the product to consumer okay which is a vendor ok therefore or a distributor ok I guess I could most likely you know switch these around here you know you've got the product you got the distributor inside center and you got the consumer okay so this is this is a distributor ok this is this is the the this is the product here ok whatever that product might be that I'm attempting to sell for cash ok and then offering the consumer I'll put it just here available ok and then offering the offering the consumer okay ok so this is our marketplace here alright what I must comprehend is very basic thing what I must do is I've reached comprehend there is one thing happening between the consumer and product alright therefore if I go to if I have a web site ok and I can put myself here alright my business will be a direct representation I always talk about this my business I don't have a business it's all among the key rules of being a four-percent marketer right bean bean that's that top you know top of the top cream of the crop since far as advertising goes right you gotta comprehend some basic rules some key fundamental rules and that and among those rules is I don't have the business i'm a business right so i'm a business therefore this product that i'm providing ok it basically it's component of what I do it's an extension of what my business is it's an extension of my globe alright I this isn't my business but an extension of my business it's like a it's like among those things that I do alright therefore so my consumer I got understood therefore if you're contemplating this if you're contemplating how do I get my consumer buying the product alright then you're working on a very shallow and on a really shallow you know you're swimming really shallow waters and you know you don't stand a possibility because customers can get around they can go to Amazon they can they can simply purchase a product from anybody they simply actually desired buying a product right but what I must comprehend is regarding me being a distributor and united states being marketers first secret to success in advertising is producing your transformation device ok you're producing your transformation device your transformation device is your advantage to the degree ok that and how good your transformation device is will you succeed alright now this isn't what people want to hear whenever they beginning because they're like well do it I simply you know I thought this this advertising stuff is effortless and and you know I think you know simply to walk inside park and do absolutely nothing making millions and often very hardly ever that might be the case for a really brief duration of time right but usually or in most cases nearly nearly double of the time right or only double of the time what occurs here's those people discover the difficult means that that brief schedule they might have their you know flash inside pan kind success it passes and then they're straight back to square one so united states marketers today you guys specially in this era where you have companies like Amazon right trying to sell products and they're attempting to sell products and a trillion buck business alright you've got another trillion buck business which is Apple today and there's gonna be more and more companies that are now how do we compete you compete with a a side within advertising device now what am i what am I discussing whenever I state a side alright therefore there is there is a whenever you're discussing advertising device you gotta comprehend this ok so there's a here had been market over here let's have this market alright therefore this cloud represents market here therefore what we do ok is we must produce interest ok how do we produce interest inside market we get attention first is get attention so I don't even have to consider competition ok so if I'm if I if I if you have an e-commerce store if you have you know your own you know on the web business or internet business or you're attempting to sell insurance coverage you're attempting to sell property doesn't make a difference what its you've got and you gotta create attention therefore so how do you produce attention here alright you create attention you grab attention through your through your advertisements and through ads you create here very just ok you'll produce attention through value to the content you create here you create attention so basically there's two sorts of attention here had been an attention of like ok whoever can scream the loudest ok whoever can can create more ads and spend more cash the ads that's ok you know that's one type of attention you'll most likely do that to another type of attention is how do you how do you communicate to your to your potential to your potential consumer over here ok how do you put a communicate to your potential consumer considering what they're looking for which is the outcome ok and then take to to talk to them about those outcomes over here in your ads ok where is every advertising you create here compose this down if you'll if you'll do this it will alter your game every piece of advertisement you create here ok if you'll engineer that advertising become a value driven advertising ok value driven advertising it's very effortless to compete in that department because nearly no body's doing that very few people are doing that type of stuff right therefore people create an ad that that discusses the product ok that discusses simply just like generic stuff what everybody else in their market is doing right if you're contending within a huge big market it's type of hard ok extremely few marketers today anyways it's gonna get you know this is this is likely to alter you know how I see it it's most likely gonna modification and gardening is gonna modification over another you know maybe annually or two right but today I can get and I can I can put up a web now regarding producing an attention today it's easier than ever before to get around and get attention countless people obviously is thinking like well where do I market how do I market therefore obviously countless people because of what's going on inside market today and what everybody's teaching around you know every nearly everybody seems become teaching like Facebook advertisement right go to Twitter ads therefore you gotta comprehend what occurs there and state I'm not you know dissing Facebook or such a thing like that it's a great medium of you know that we can harness the energy of that social news to market to get in front of people super targeting abilities right I mean simply insane stuff we can do on Facebook here therefore I'm not discounting that so we can use that but still apply there are other easier means to market right therefore particularly including influencer advertising today I'm suggesting guys influencer advertising is is insanely under under priced ok so I can get whereas you know Twitter is changing their algorithms nearly on a daily basis right therefore advertising you know an instructions are being changed rates models are being changed you know advertising algorithms are being changed and all that stuff therefore countless people are simply type of trying to get up with the wave right I'm suggesting smart marketers today what we must do is we must comprehend where see if everybody's gonna the everybody's gonna the left you've reached go to the right right therefore if you follow the masses and and when you consider what the masses are doing today the masses at this time are going towards Twitter wide because every guru and their dog or preaching Facebook advertisement you're not I mean now you'll do that plus plus therefore and and in this you must be actually additional creative nowadays like annually ago it had been easier two years ago also also easier right to market on Facebook get attention on Twitter super effortless one stage guide everyday lives came out dude you could do a facebook reside you'll offer such a thing doesn't make a difference today not so much right so they limit your reach you must spend cash and you know you must spend countless cash countless cash doing you know to be able to reach your people that follow you and again you'll still do this but this is what the big masses are doing ok therefore what I can do now is I can go to people that that have big influencers we're speaking if you guys aren't utilizing YouTube influencers it's crazy see I you'll you'll sponsor a video clip I instruct this stuff you know in you know internet traffic master if you guys have it demonstrably browse the master quads that I'm doing but I'm providing you I want you to start thinking slightly differently about you know how do you get attention today ok because that's action first is you understanding getting attention if you'll successfully get attention and I don't must I don't must like put my minds and take to to you know figure out ok what do I where do I get you look the the the simplest thing for me doing now like today how would I start advertising today at this time you've got you've got a product whatever you're promoting the product produces a specific outcome ok so what you must do is you must produce an ad ok you must identify your market so therefore message to market-match right i think we mentioned it you know on last episode of the of the four per cent entrepreneur show so my message which is my my advertising ok message to market-match and my message is linked to my outcome at my market when alright therefore easily have that not i just go to like an influencer youtube influence you to bring influencers today we're very underpriced super underpriced social news influencers right super underpriced therefore what I'm gonna do is I'm gonna leverage somebody else's brand I'm gonna leverage somebody else's pool of people pool of audience I can simply tap into them right and by being smart discussing your product doesn't make a difference cuz like 1000 people might be promoting your product alright therefore what I must do is the stuff I've been discussing repeatedly and over again ok is you need to have your own home okay which is your landing web page where people can opt-in ok therefore this web page should be generic shouldn't be product-centric I see numerous are people around promoting you know advertising their landing pages but they're they're discussing their product on landing web page ok therefore including if you are in a competitive business if you are in mlm business including right see countless people contact me they're like Vic I'm promoting this business what you know how do I stand out how do I do that first and most important if you're promoting one thing that's very competitive that others within space are promoting utilizing the same you know comparable methods as you are particularly Facebook or whatever else you're doing including influencer advertising if your people are you know very few people doing influencer advertising today but if they do that right therefore what I must do is I must comprehend how do i how do i how do I approach this whole thing by being smarter right how can you outsmart and out cool your competition and he--and move first in that it is this your landing web page should be generic it shouldn't be business centric ok so if you're promoting a mlm business or direct sales business or insurance coverage it doesn't make a difference right unless the business positively requires you to I would keep this web page this landing web page generic meaning no logos right you don't wish to actually you know gotta because if somebody currently if your potential consumer or your potential prospect currently saw that a landing web page with an organization's logo formerly by somebody else and they had a less than awesome experience okay they will associate that less than awesome experience with their you know with that with that landing web page they you know could have seen before and/or logo or one thing like that right therefore that could be you know that could repel them ok so I want to expel points of opposition write this straight down simply take a check your funnel simply take a check your process right everything has a process we're discussing that on this show and in 4% and all that stuff so every thing has a process you got a design your process extremely few people do this ok if you formulate your process your case a point first somebody clicks on my advertising before also that what my advertising appears like ok so advertising can be generic ok at you have no logos no brand the business if it's a competitive business right cuz I want to gain and I want to simply take him into my globe because what's gonna take place is I'm gonna simply take him into my device over here alright when they come into my globe this landing web page discusses the outcome and that's why you gotta know your market you gotta know what you're discussing ok and/or people are you discussing but I'm gonna I'm gonna fall them in here and this right here will be will be my device it's gonna be my transformation device ok so every lead that comes here I don't expect them buying immediately this is the globe we live in today my buddies alright don't expect for every individual on your list whom opts into automatically be excited buying your product people don't do that ok same thing in you know you know same thing with like e-commerce or other industries you know property or a painters roofers such a thing like on a very first contact right because people have options now there is a lot of noise going on therefore what I must do is I must figure out I must engineer definite ok particular movement so I don't have it here but you guys know you know the blueprint I have it in my other office the blueprint we mentioned right that is your secret key ok therefore you simply take him into your device over here which is your transformation device ok it will contain you know so when they whenever they opt in here two things happen right they go to my list and then they go to retargeting ok and then you know and then they go through some kind of a funnel alright they go to my hub alright then that funnel visits the product I'm attempting to sell ok and then my hub redirects them over here but again what I want doing is I wanna start stations and doorways for me to market other things that I might gain competitive benefit and at the same time ok this positions me and this offers me tremendous advantage ok tremendous advantage over anybody else it's that that I'm contending with ok so this means the only means that I can win contending with Amazon is through personal connection ok like this personal connection I'm saying therefore if I can you know if you're having an e-commerce store ok whenever somebody comes into your store you gotta figure out and this is this is a conversation we can have like a master class on this alone ok but I'm suggesting expel points of opposition right and then get closer to your potential consumer not by being this somebody whom you know pretends become you know somebody you're not really but you can literally be working from your kitchen table but the the the process you create right the process you create an engineer it make you look like a billion buck business you not I mean and so the simplest means to through personal connection therefore including among what I see that that's some of the things that were additionally you know working on implementing some water funnels today and if you haven't seen you will see that plenty right is you know do like you know ask people concerns so when they get on your site you know ask them a concern about you know what its they're looking for maybe given my among what we're actually gonna do is like a little a little mini walkthrough process learning what they're looking for therefore in four per cent right somebody comes into the four per cent and you guys will see this being implemented because we have countless people coming in from various different you know directions and with various you know desired outcomes and whatnot right so I want to know because everybody's gonna be different if somebody's coming in here looking to discover copywriting right if somebody is coming in here looking for traffic generation if somebody's coming in here looking for marketing ideas or you know funnel building or such a thing like that and as we develop it among what we're doing in four per cent you guys will see ok and again I'm suggesting what we're doing yeah this isn't me teaching you concept you know we're really taught you know I'm suggesting what what exactly what's happening in our business is we're going to have a little pop quiz or a little study or a little assessment right or or or a guide that's automated right it will basically state hey please pick what you're looking for therefore will give him a list right therefore they choose what they're looking for therefore'll simply take him to that alternative I'll talk to you more about this maybe in another segment ok but that'll basically allow you to move closer with your prospect and then what you do ok is you have these people on your list ok so I can send them emails like e-mail segmentation is huge ok so if I don't segment my emails if I don't know ok that individual whom came comes in here specially if you're attempting to sell multiple products or if you're attempting to sell if you simply offer in one product ok and you don't know what this individual is looking for like if they couldn't tell you what they're looking for it will be extremely hard available to talk to them especially considering the outcome they're looking for right because you'll simply be you you'll simply distribute your you know your your message is being type of blanketed out across the the audience therefore's it's not really gonna make you stand out that much ok so what I want doing here's I want become extremely precise and that can be engineered therefore surveying your people is vital segmenting your people is vital if somebody states you know what I'm looking for available know copywriting I want to become better copywriters therefore however know this individual ok I'm gonna put him in a bucket over here a little sub list ok list an ok and countless autoresponders you know they can tag nowadays yeah I think many major autoresponders they can allow you to tag people right considering what they're looking for so I'm gonna put them in I'm gonna put he in this list a over here and this might be about copywriting ok somebody is looking for you know traffic I'm gonna put him inside latest B and that made me traffic right therefore then what occurs here's every you know tag or every list has its own set of autoresponder emails ok that might be going out to that individual speaking to them especially about what its they're looking for does that make feeling ok same thing so basically I'm segmenting therefore this is one means of of getting and producing your advantage because if I'm coming in to one thing right and again you guys looks and all that stuff again remember you're not if you if you're going to compete with the big giants around within within industry you've reached comprehend that everything matters ok people today that state that well looks don't make a difference and uglier the part the better it's not always the case ok I'm gonna argue with that because you know you don't win by being sloppy right you don't win by being simply slapping one thing together and your formatting is all down and your your website appears you know unsightly and whatnot right today everything matters looks to how things look on mobile you know devices that's why it's vital available to if you're producing pages wait one sec here if you're producing you know websites or funnels or whatnot you know your self you want to ensure that everything is mobile responsive many of your customers today is on mobile ok apps you know we're gonna be countless what's happening now we'll be going to apps therefore engaging people maybe I want to provide them an app maybe whenever they come into my globe here I want to simply take him to an app which is among what we're gonna be doing with four per cent besides so I want to I want to eliminate them from this noisy market over here and I want to put them into my globe which is my device over here ok and that includes all these things that I'm discussing and this is several of numerous numerous numerous things that we can do so how can you eliminate points of opposition first ok have that message to market-match point number two point number three segment and get closer to your prospect considering their core desire here's a surface desire right I want to have a marker but my core desire actually why do I want to have this market because I'm I simply want to be able to compose therefore therefore if I'm attempting to sell markers right yeah I don't I don't wish become married to this marker quote-unquote married right I don't wish become dependent on this marker for my presence in a monetary space right I don't wish to like my business to rely on just one marker but I want become anyone whom can offer then you know marker a marker B marker C various brands right and maybe you'll become that that somebody who'll educate your consumer through your device over here on most useful markers for what they require therefore what are you looking for are you looking to compose on paper are you looking to compose on whiteboard are you looking to compose on wall surface on an automobile you know what are you looking for to use that marker you see I'm saying therefore that'll allow your consumer to relationship with you ok and so the coolest experience over here and if I get if you guys are in 4% only type of actually pay close attention to what you will see coming out you know what we're doing here and then see if you'll model that countless you guys have a stage we have e phase product right therefore's called your hub and as you're developing that we have especially developed that product each phase allowing you to have a house on the internet so that you'll have this going on within business whatever industry whatever market you're in also if you're novice ok you'll leverage alright therefore if you don't have products you have developed or whatever your affiliate marketer you know you'll you'll still produce this situation here alright enabling you to have your advantage in whatever its you do you'll do this with with e-commerce digital advertising marketers mlm such a thing like that right so I'm accent everybody yes ensure that wait one sec ok now what's what's another thing alright so another thing is this is you reached comprehend that there is a gestation duration to everything ok if I plant the seed inside internal inside ground it takes a certain amount of time for that seed to develop ok therefore what I see countless people are are getting impatient with usually you know if I invest a buck over here and if I don't make $in two mins over here then oh my goodness e-commerce doesn't work alright therefore what occurs is you've gotta comprehend that that today it might not be as effortless available to break also like it had been before let's say three years ago or five years ago ok therefore like five years ago I could actually literally run an ad on face but you know Bing I can run a Google AdWords campaign and I can be attempting to sell a product I couldn't even have to have this right here this wasn't also required you know fight like eight years ago ok I could get straight from the advertising to the product and I would my conversions might be five six seven eight ten per cent ok so I would be profitable just like that it had been like printing cash guy today points changed alright today competition that bigger today offering all these technologies that are that are working therefore today that the market got plenty noisier ok there is a lot more noise inside market there's a lot more movement there's a lot more going parts so what I must do now is I gotta be smart I got comprehend that my competition if I'm gonna operate an ad ok and I right know and I don't turn profit straight away on that one single product sale immediately like you know first you know day or two or weekly you gotta have a back end ok that's why I'm a huge proponent ok why am I keep discussing this thing called multiple streams of earnings right you if you want to sustain your business if you want to you know if you want to create a side you you wanna you want to ensure you have sufficient financial security right enabling you to strategically out market your competition ok yet somebody states I think then Kennedy said this he said if you'll invest more cash to obtain a consumer you'll win ok I think I think it had been done Kennedy if not we'll simply provide him a credit anyway he's a smart dude I discovered plenty from him you know in the you know in direct sales globe therefore so how do I invest more cash here's big is I can I can have multiple streams of earnings these can be you know symbiotic products these can be tools and picks and showers considering what I'm looking for and what I'm doing and again if you guys viewed you know the past episode we'd you know we talked a little about that but look consider your your situation what is it you're doing and you're you're first you're first secret to your success will be your advantage your advantage what meaning is it means this is how you create your your advertising device over here ok and how do you how do you pile included how do you pile inside advertising globe so that it allows you to compose to get around and get the attention have multiple streams of or have multiple stations of income coming in so that you cannot you'll you'll pay for to spend more cash okay to obtain a consumer but comprehend that there's a gestation duration therefore your clients entering your into your globe here your task and and the my today what we're doing guys this is like this is a place where people get indoctrinated into your means of simply whom you are ok again you don't have a business ok I don't have a business i'm a business this is an expression of me in case you're thinking it's your behavior it's how you operate it's how you how you communicate so that's why everything matters today
