I have not yet jumped on the chat-gpt train but that is mainly because I don't need more things to chat to, I already have an issue with the things I do chat to.
The AI battle for adoption is gaining steam though, and it seems only fitting for it to really start with search. This is a 20 year old battle from the first days of multiple browsers for the internet.
Google may have won the browser wars but will it continue in an age where everyone has pretty much the same tech?
The main goal now and with AI being only a product is to convince everyone that it can be in every other product also.
For a start aside from making pretty pictures, as you can see in the above video, there is no argument that Chat-GPT is a great use inside search.
It is kind of mind-boggling to think just 3 years ago we had some ok systems for sentiment analysis in natural language processing and now the system has sentiment itself.
Obviously, revenue models for websites will probably take a hit, especially the ones most linked to in the AI answers since as it gets better at creating an answer based on search results; the less a user will need to click through or even use many of the sites the answers are received from.
If anything this is just another bitching opportunity for people who think copyright is something special.
The only thing I wonder now is whether I even care to use Bing to save me a few clicks and how many jailbreaks will occur.
There are ways people have found to make these AI models perform actions outside of their protocol, rules like not saying hateful things can be worked around if you word the question just right.
How many people might ask sensitive location, banking or identity related questions which then can be extracted due to the uniqueness of the data received and processed by the AI.
Essentially more so than ever it will be an online confessional with no rules.