Artificial Intelligence can also be known as machine intelligence that allows machines to learn from experiences and perform human-like tasks. AI works in a vast field; no business is left without the use of AI, So the VoD Business. VoD is a video-on-demand business. AI is changing VoD's industry from selecting and sharing clips to online filming and editing videos. AI's capabilities are vast because of its complex learning process. AI development companies are using it to tackle some issues that have popped up in the video streaming business by spending millions of dollars.
With the booming success of video streaming business giants like Netflix, Amazon, Hotstar, Hulu, etc., media companies realized the changing viewing pattern, viewing habits, consumer interest, preferences and taste of the genres, etc. to be the critical factors for success.
Globally, IP video traffic will be 82% of all IP traffic (both business and consumer) by 2022, up from 75% in 2017. Global IP video traffic will grow four-fold from 2017 to 2022, a CAGR of 29%. Internet video traffic will grow fourfold from 2017 to 2022, a CAGR of 33%. (source)
Future Impact of AI on VoD Business
Video streaming giants like Netflix and amazon prime uses AI excessively. Here we will discuss how AI will impact the video-on-demand business in the future.
Content Indexing
Many development companies build intelligent machines. These machines are capable of analyzing and understanding images, videos, and text with the help of computer vision technology and natural language processing. This technology enables video streaming companies to serve their members with the content that they find most fascinating. Now, AI tools are also being used in the music industry to enhance the personalization. Basically, AI algorithms can use the chord progression, pitch, tempo, and vocal style of a song to suggest similar content.
Object Detection
Object detection offers lots of practical benefits in the entertainment industry. Now, AI can automatically extract metadata and can explain streaming content. With the help of these feature organizations like Facebook, Google, Twitter will be able to work more Smarter, Faster, and effectively to monitor the harmful content and protect the privacy of the victim. Artificial Intelligence is composed to make our digital world much safer than before.
Content-Aware Encoding
Based on its complexity, video streaming development companies such as Netflix use Artificial Intelligence to determine the appropriate encoding settings for each video. This helps to optimize video quality and resources. Whenever possible, use low bitrate encoding that will reduce cost, time, and bandwidth. To improve the encoding process, every video streaming company uses a different method like YouTube uses Neural networks, and Netflix uses video Multimethod Assessment Fusion (VMAF).
Prevent Copyright Infringement
Copyright protection is problematic when it comes to dealing with live content. Whenever some director or regulator of any music, song, movie, documentary, etc. want to prevent copyright violation or infringement, they move to AI for this. AI can improve illicit flag content and content indexing. To analyze live videos for copyrighted material, learning-based video tools of AI will be used increasingly.
Video Editing
When you don't have an operator behind a camera, automated editing tools make a ton of sense. A good camera operator will note scene numbers, highlights, or mark good takes, you'll want to use to put the final video together. If you are operating the camera then you need to sift through all camera footage manually. The better your editing software will be able to detect them automatically, the less work you'll have to do to create a shareable video from your automated camera.
Video Shooting
Drones are one of the most significant advancements now. The latest drone models can follow the subject on their own and can keep them perfectly centered in the frame like a human or better than humans. Some more advanced drones can perform the tasks more efficiently by avoiding obstacles in flight and without any human direction. Other features of these AI-based drones are Recognise, track and record or shoot the subject, reacting to gestures, voice control, face recognition, and autofocus, and choosing the best route when returning to your home base.
Conclusion
AI and ML will be a trending topic in future years because the crowd from media, broadcasting, entertainment, and technology will throw light on the changing dimension of video streaming media. And its effect on the surrounding industry and above all consumer behavior. With an aim to reduce the delay, artificial intelligence is used to predict the increase in resource requirements.
Author Intro:
Nitin Garg is the CEO and Co-founder of BR Softech. Likes to share his opinions on IT industry via blogs. His interest is to write on the latest and advanced IT technologies which include IoT, VR & AR app development, web, and app development services. Along with this, he also offers consultancy services for RPA, Big Data and Cyber Security services.