Amazon has the clear lead in the smart speaker market at the moment, with a 76 percent marketshare, according to another CIRP study. CIRP also estimates 15 million Amazon Echo units have sold across the U.S., which is up from 10.7 million in March and 5.1 million this past November,
Both Amazon and Google released a new slate of smart speakers, and other products powered by their respective digital assistants. Google Home unveiled two new speakers this week: the $49 Google Home Mini and the $399 Google Home Max, which compete with Amazon’s pint-sized Echo Dot and Apple’s HomePod, respectively. Amazon’s new releases did not include a significantly more powerful speaker, like the Google Home Max or the HomePod, but did have a redesigned Echo, a speaker with a smart home hub built in and several other interesting gadgets.