Amazon India said on Tuesday that its online marketplace will now be available in Hindi too. The company aims to bring 100 million buyers online. The website of Flipkart, Snapdeal, Petty M Mall and Shop calls and the app is available in English only now. This native version of Amazon will help attract Hindi-speaking consumers.
Amazon India vice-president (class management) Manish Tewari said that this will enable buyers to take advantage of the Amazon purchase in Hindi also in Hindi. He said that as well as reading the information of consumer product in Hindi, finding deals and discounts, finding orders, etc. can also be done in Hindi. "Initiating shopping in Hindi is an important step towards bringing more than 100 million new users online. With such a first start in any Indian language and other, millions of Hindi speakers will be able to purchase in their favorite language.
By the year 2021, the number of Hindi-speaking internet users in the country is expected to increase from the English users. Apart from this, users of regional languages like Marathi and Bengali will also grow. This can prove to be significant enough for the growth of the Indian e-commerce sector.
