In just 30 categories, Google Play Store offers you a whopping 3 million mobile apps. Now isn’t this amazing? But on the other hand, it implies that if you wish to be seen on Google Play Store you are actually facing a phenomenal amount of competition. Each and every mobile app expert desires to have his app right on top of the list. In order for your app to achieve high ranking, you have to bear in mind several factors. Reaching the top spot necessitates a whole lot of patience, time, comprehension of your target audience etc. Just follow the points mentioned below and in no time you’ll see your app at the top wrong of the ladder.
Create a user desirable product
Isn’t it simple? If you give people what they wish for they’ll definitely go for it. So, rake your brains to ascertain the need of the user. If your app doesn’t satiate the need of the user, he or she will not stick to it. So, center your app on a need of the users. Go in for "the toothbrush test" which will help you build a great app. A product like a toothbrush is an inseparable part of our lives. People need it every day. If the app which you build demonstrates such qualities you are on your path towards building a successful app. Google calculates the time spent by a user on your app, the frequency of app retention and usage. This is how it determines whether your app is successful or not.
Is your app witnessing organic growth?
Is your app receiving paid downloads or whether it has organic downloads? Google keeps track of your way of customer acquisition. If a user gets to know about your app without any ads being displayed on social media such as Facebook or on Google Play Store, it is the Organic downloads. The three best ways to secure organic growth are content marketing, promotion of your app on Social media and the in-app referrals.
Make an app on which users like to spend more time
If you build an app with which users will fall in love, they will spend more and more time on it once they have downloaded the same. The app which tops the Google Play store has a maximum number of users spending time on it. Apps such as Facebook and Whatsapp have users glued to it for quite a few hours in the day. So, if you want your app to have a high ranking on Google Play store then should focus more on android app development that targets that users are tempted to spend more time on it.
Work on Customer Retention
Downloading the app is one side of the story; the catch is for how long the user sticks to your app. If almost 100 users download a mobile app each day, how many sticks to the app for a week, month or 6 months and afterward, this is what matters. If your app has the highest retention in a particular category it will automatically bag a higher rank on the Play Store.
Daily Downloads
If the app has a good number of daily downloads Google will definitely give a preference to that at app while giving Play Store ranking.
Understanding App Store Rating
The best apps in any given category will have ratings higher than 4.4 or even 5 in some cases. Some Android app developers try to manipulate the ratings as well as reviews. But this will not do well in long run. Google calculates 'time spent in app' as well as 'retention' of a user who gives a 5-star rating to your app. In case Google gets to know about any foul play it can penalize your app by lowering it ratings. Work on improving your app and this is the best way to get good ratings. Loyal app users will love if you pay heed to their feedback and implement the changes in your app.
App Store Reviews
Google tracks keywords like 'love', 'like', 'useful' and other positive keywords in the app reviews the users write along with app store ratings. Negative keywords are also taken into consideration like 'not-useful', 'bad', 'hate, etc. If users leave negative reviews of your app on Play Store then try contacting them personally. Seek out their concerns and try to work on that. You should contact them again and request them to revise their reviews. The apps which get featured have positive keywords count of 1000 or more.
Work on building your ‘Active Users’ base
Most of the mobile apps do not have more than 10% of active users. Active users comprise of those have not un-installed your app. The apps which boast of an active user base of more than 30% except the gaming apps rank high on Google Play Store. Presently, Snapchat is the highest trending app with an active user base of 44%.
So, keep in mind the above-mentioned points and your app will have a high ranking on the Google Play Store.