As far as my brain is involved, I would use it to create memes from it. No, really. There is a huge audience for food blogging and forums on the web, and I see no reason why the memes trend should have spared them. You could get the ball rolling, but with memes, at some point it takes off and starts to evolve on its own. Or it does not evolve at all. I like to see a drawing used for this kind of stuff rather than a photograph as I would consider it insulting and mean otherwise.
RE: Chubby Cheeks (sketch and pattern)