Forcing a smile - it´s something we have all done before to be friendly, polite or to blend in.
Over the past years there has been a huge change in Society though:
Peoples Nr. 1 Hobby (or you could of course also call it) / Addiction nowadays is:
PRETENDING TO BE HAPPY
Most people aren´t doing it on purpose, not even active.
It has become a normal thing due to socialization by social media and television.
One could always ask the question about the chicken and the egg now. That we only started behaving like this because we finally had the tools for it but i feel that there is a overall difference between the Generation Y and the Millenials (Z) regarding the usage of social media. The difference gets even bigger comparing Generation Y and X.
So what we wanted to do is, to show the forces who are holding up that smile of yours and to question all those fake instagram, snapchat and facebook smiles.
Hope you enjoy it!