Contents:
Introduction
Features
Drawbacks
Conclusion
References
Introduction:
Evaluation is systematic way of assessment of completed or ongoing project. In evaluation we check the efficiency and effectiveness of project.
Online shopping is emerging phenomena in Pakistan. Pakistan has a very vast and fast growing e commerce industry. Daraz.pk is ecommerce website which was incorporated in 2012 by Mr. Muneeb Maayr and Mr. Farees Shah.Daraz.pk is famous website of Pakistan which catering the basic needs of men and women’s related to footwear, apparel, jewelry and accessories including a large number of households needs including electronics appliances and much more Daraz.pk currently offers a large range of over 400 brands with 16,000 products and almost host 1.2 million visitors to its website every month .Daraz.pk have a very experienced buying team, state of the art warehouse and highly professional customer care centers across the Pakistan with 1000 new products uploaded to the site every week.
Features:
Daraz .pk is playing key role in ecommerce industry with its extraordinary features. Its unique character is that its bring up top designer with a tremendous combination of low level designer through which you can get better product at lowest price with a great range of comparison. It has very much user friendly interface with lots of easy guided steps to go through the site. Its offers a shopping experience which is unparalleled in Pakistan. Interface has search bar at the top of screen which makes it user friendly because bar helps user to save time and easily reachable to their specific product through respective keyword. They provide the great combination of buyers and sellers across the Pakistan with enormous variety. First of all its shows the number of brands of different product’s which give the brief view of company limitation.
The most significant feature of the website is its colorful advertisement bar right in the center which grabs the attention of the user with beautiful coloring scheme. Its provide cart to the user to settle their orders in queue inside bucket giving an experience of real time shopping in market. It also provide user with sign up option through which they can get membership and manage their shopping list and get info about the new products, they can login whenever they want with their specific email and password. The website has easy payment modes with credits cards and bank accounts. Interface has also worried about the leak of confidential information of user like credit cards numbers and bank accounts information they make specific checks to ensure the security of personal information, just to keep information intact they use firewalls on their servers and encrypt by using secure socket layer. Interface has a help button on which user can learn about the policies of company and how to handle the interface like why to shop on Daraz how to shop on Daraz how to refund a product what is the policy to refund, shipping policy, payment policy and warranty policy. They also provide a feature of tracking to the registered user, which allow the user to check the status of their placed order and pre and post condition of order. Interface provide specific button for each categories and series of product like men products are distinguish by female products by specific buttons same as for kids, Following the same theme for each and every product to make it easy for user to find product with a lots of time saving. Interface have a feature of “Recommended for you ” which gives suggestions to the user with information of popular products ,what people are checking now, new arrivals ,best and top products .interface has a specific bar for new user through which they can register their email and subscribe to respective company news letters with special offers and latest news. At the end of interface they provide a link to convert the whole website into a mobile supported website. This feature open the doors of more user which are using smart phones which could benefit a lot
Drawbacks:
Things are made to facilitate the people but to some extent. Sometime developer don’t have an idea about the specific circumstances so things work in some limitations and with a passage of time drawbacks are displayed same in the case of Daraz.pk.it has lot of features which is improving with the passage of time but still it has some drawbacks which arise due to increasing user interaction and more visitors hit the site with specific type of demand.
First drawback of this interface is complexity which is due to number of products are displayed on the main page although stuff has categorized but website looks more congested with lots of sharp color banners or advertisement.
Second drawback is security issues although the use of secure socket layer is very much protective but still systems have an issue of real time security threat.
Third drawback is they don’t show the warranty and return polices with products. They placed all polices under a small flag of “need help”.
Fourth drawback is they use user search history such a likes and dislikes to recommend them products. Which is an automatically stored by interface built-in function which could sometime cause a breach of serious information and loss.
Conclusion:
At the end we can say that website has tremendous interface which is highly user friendly and significantly take very less loading time and much more features .overall interface has very much beautiful outlook which could attract visitors at first glance. It’s effectively and efficiently marked its image on minds of its customers due to better presentation. Although it has lots of loop holes but its benefits and improving interface make it stand first in the market but there are few points which need to be improve such as security protocols of for user confidential information then they should remove the history observer function because it highly unethical. But we can conclude that interface have very slight drawback as compare to his feature which make it more stable and flexible for the market.
References:
(Marchetti & Pampaloni 2012)Marchetti, F. & Pampaloni, G., 2012. Interaction of niobium and tantalum pentahalides with O-donors: coordination chemistry and activation reactions, Available at: http://books.google.com/books?id=IuQxui8GHDcC&pgis=1.
