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This Research study on the Global Advanced Driver Assistance System (ADAS) Market offers detailed and insightful information on major regional markets and related sub-markets.
The ADAS Market is driven by reduced visibility at night and steep turns, growing mobile phones usage during driving, user misjudgment due user fatigue results in significant loss of human life and property damages. According to global status report on road safety by World Health Organization (WHO), around 1.3 million people are faced with fatal accidents, accounting for the world’s third largest contributor to human fatalities. This in turn is expected to drive the urgency for deployment of advanced driver assistance systems through the forecast timeframe.
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Stringent government regulations pertaining to vehicle safety, including the mandatory fitment of safety technologies including AEB and parking sensors will further support in ADAS Market expansion till 2024. For instance, according to NHTSA-IIHS announcement, twenty vehicle manufacturers have pledged to introduce low speed AEB systems in their passenger vehicles. These companies represent over 99% of the nation’s automotive industry. Increasing consumer inclination towards vehicles featuring advanced driving assistance system integration will fuel the advanced driver assistance systems (ADAS) market growth.
Park assist system accounted for 11% of the ADAS market share. It finds substantial applications for blind spots elimination and accidental threats mitigation. These systems have found significant penetration in the passenger and commercial vehicles for its efficient detection and warning capabilities. Moreover, semi-autonomous parking assist system operations require the deployment and integration of park assist systems for enabling the vehicle safety.
Some of the leading automotive OEMs have initiated providing built-in systems or collaborating with the technology providers to maintain their strong industry foothold. For instance, in April 2017, Nissan partnered with BMW AG and Volkswagen AG for using chips and sensors developed by Mobileye. These are utilized for mapping and autonomous driving and will help the company in strengthening its automotive sales. This will provide solid growth platform for the proliferation of the overall ADAS market share.
Features that include intelligent park assist system, blind spot detection, image sensors and surround view have significantly contributed towards ADAS market growth. Moreover, driver assistance for complex and repetitive tasks to reduce human errors under complex situations will further expand the market share. However, operational complexity of these technologies in conjunction with and high cost of the systems and user awareness are expected to hamper the overall industry growth.
Chapter 3. ADAS Industry Insights
3.1. Industry segmentation
3.2. Industry landscape, 2013 - 2024
3.3. Industry ecosystem analysis
3.3.1. Technology providers
3.3.2. Manufacturers
3.3.3. Profit margin analysis
3.3.4. Distribution channel analysis
3.3.4.1. End-users
3.3.4.2. Aftermarket
3.3.5. Vendor matrix
3.4. Accident and fatalities statistics, by region
3.4.1. North America
3.4.2. Europe
3.4.3. Latin America
3.4.4. Asia Pacific
3.4.5. MEA
3.5. ADAS industry trends
3.5.1. Embedded vision
3.5.2. Sensors
3.5.3. Connectivity
3.5.4. Automotive systems infrastructure
3.5.5. Automotive HMI design
3.6. Pricing trends, by region
3.6.1. Regional pricing
3.6.1.1. North America
3.6.1.2. Europe
3.6.1.3. Asia Pacific
3.6.1.4. Latin America
3.6.1.5. MEA
3.6.2. Cost structure analysis
3.7. Technology landscape
3.7.1. Adaptive cruise control (ACC)
3.7.2. Tire pressure monitoring system (TPMS)
3.8. Global automotive production overview, 2017
3.9. Regulatory landscape
3.9.1. North America
3.9.1.1. Federal Automoted Vehicle Policy
3.9.1.2. Insurance Institute for Highway Safety – Highway Loss Data Institute (IIHS – HLDI)
3.9.2. Europe
3.9.2.1. European New Car Assessment Program (Euro NCAP) Advanced
3.9.2.2. European Commission
3.9.3. Asia Pacific
3.9.3.1. Korean New Car Assessment Program (KNCAP)
3.9.3.2. Japan National Police Agency (JNPA)
3.9.4. Latin America
3.9.4.1. Latin New Car Assessment Program (Latin NCAP) Advanced
3.9.5. Middle East & Africa
3.9.5.1. Automobile Association of South Africa (AA South Africa)
3.10. Industry best practices & key buying criteria
3.11. Industry impact forces
3.11.1. Growth drivers, by region
3.11.1.1. North America
3.11.1.1.1. Rising concerns against road accidents
3.11.1.2. Europe
3.11.1.2.1. European Commission initiatives for road safety
3.11.1.3. Asia Pacific
3.11.1.3.1. Increasing automobile production
3.11.1.4. Latin America
3.11.1.4.1. Improvement in manufacturing facilities
3.11.1.5. MEA
3.11.1.5.1. High penetration of luxury cars
3.11.2. Industry pitfalls & challenges
3.11.2.1. Technical disadvantages coupled with prohibitive cost
3.12. Growth potential analysis, 2017
3.13. Porter's analysis
3.14. Competitive landscape, 2017
3.14.1. Top players analysis, 2017
3.14.2. Strategy dashboard
3.15. PESTLE analysis
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LiDAR sensors acquired over 20% of the ADAS revenue market share in 2017, will witness 12.5% CAGR over the forecast timeframe. High accuracy, fast processing, minimum human dependence, weather independence, competitive sensors costs are among key properties driving the LiDAR demand. Effective prevention from geometrical distortions including angular landscape will provide positive outlook for LiDAR segment in ADAS market size.
Based on distribution channel, aftermarket is expected to witness highest CAGR through the forecast period. This can be credited to the provision of cost-effective automotive components driving the aftermarket industry growth. Easy product availability due to abundant component suppliers operating in aftermarket will drive the industry growth. Moreover, higher replacement rates of the electronic sensors and related components will present strong growth potential landscape for the ADAS aftermarket.
Based on vehicles, LCV is expected to witness highest growth demands through the forecast period. Potential ADAS application in commercial applications, construction, and military for safeguarding humans and goods will propel the advanced driver assistance systems (ADAS) market demand from LCVs.
Asia Pacific ADAS market is expected to witness highest growth through the forecast period. Initiatives emphasizing on the utilization of Artificial Intelligence (AI), collaboration for the development of ADAS, improved sensing systems, and faster information processing capabilities are expected to be among the major factor projected to offer strong growth platform. For instance, in June 2018, Toyota Motor Corporation invested USD 1 billion to gain access on the driving patterns of the users in South East Asia. Moreover, requirement of the ADAS for automation technologies, the industry is expected to witness exponential growth over the forecast period.
Major industry participants of the advanced driver assistance systems (ADAS) market are Continental AG, Robert Bosch, Autoliv, Magna International, Texas Instruments and TRW Automotive. Other notable industry participants include Delphi, NXP Semiconductor Inc, Aisin Seiki Co., Denso Corporation, Harman International, NVIDIA Corporation, and Hyundai Mobis.
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