As a traditional beekeeper, I find this very intriguing but I have my doubts that it's as easy as they say . . . .

but their Indiegogo pitch page has got tons of bee pictures and bee videos and good bee advice (and ends August 22nd).

The campaign has some really cool T-shirts (with all profits through August 22nd going to The Rainforest Trust, to help preserve forest ecosystems around the world).

And they've certainly gotten a bunch of publicity from the Australian media

And I'm certainly all for anything that brings more people into beekeeping

(again, I know nothing about this product other than it looks intriguing -- if someone has experience with it, *please* tell me about it in the comments or write a blog post and I'll link to it)