BenQ has attained the pole position in the overall projector segment in the Middle East region with a massive 23.47% market share in Q2 ‘18. The KSA region recorded a historic figure of 59% of the overall projector market in the same period. The lead puts them ahead of all other projector brands put together irrespective of their segment. The brand continues their stellar performance in other sub-segments as well. The wave of celebration extends as they take the lead in the 4K Projector segment in the Middle East with an unprecedented market share of 63.6% in Q2 ‘18. They also capture the lead in the 4K Projector category in the KSA region with 76.6% market share in 1H ‘18.
This is due to BenQ’s unique Cinematic Color technology that offers long-lasting accurate colours for the movie lover, and the new TK800 4K sports projector that brings the immersive match viewing as stadium. The latest numbers ensured BenQ as the top brand in the 4K projector segment, and boost customer preference for the brand. Its state-of-the-art technology has also led to its leading position in the overall projector system.