Trading Platforms & The Cryptocurrency Space
Cryptocurrency has seen tremendous growth over the last few years and this growth has accelerated considerably in 2017. There are now more than 1000 different coins out there at prices that range from a fraction of a cent to several thousand dollars, all that serve a different purpose. There is one thing that they all have in common, the need to be listed on exchanges so that their coins can be traded and hopefully grow in value, though that is not always the case. Exchanges provide the much needed liquidity for these coins that is appreciated by both the coin holders and the coins issuers.
The Exchange Market
There are a number of exchanges out there, some better than others and noticeably seeing much larger volumes. In fact, daily volumes run into the billions over the top 20 platforms alone, in some cases generating $1M+ a day in trading fees. These platforms do come with their issues though and many are suffering from growing pains, something which is highlighted by the poor to sometimes non existent support structure behind some of the exchanges. Then there is the issue of safety as the cryptocurrency space grows, with more and more people out there looking to make off with exchanges’ clients’ hard earned cryptocurrency. Considerable investment and constant development is required in order to stay ahead of those people.
One thing that is becoming increasingly important is the usability of the trading platform and the technical tools available as cryptocurrency trading gains momentum. As an increasing number of people are turning to cryptocurrency trading for a living, it is key that these traders have all the tools available in order to manage their portfolios to the best of their ability and some prominent platforms are clearly lacking in this department. As a result, until existing platforms address these problems, there will always be a market for new, more advanced cryptocurrency trading platforms.
Aside from the liquidity cryptocurrency trading platforms provide for these coins, they also provide a huge amount of exposure that in some cases will convert to potential users/clients for the product these coins are representing. Similarly though, a poor trading experience can have a negative impact on the coin as people subconsciously link that bad experience to the coin they hold. As a result, a proper structure behind the platform is important to please not just the coin holders but also the coin issuers, something that will become increasingly obvious as exchanges begin compete to get the top coins listed on their exchange rather than the coins competing to get listed on the exchanges, which is currently the case.
What Is Alttradex About?
Alttradex is built with continuous development in mind in order to keep up pace with the growth of the cryptocurrency space. The platform itself will be more similar to a financial trading platform than to most cryptocurrency platforms. With the ability to process nearly 1 million transactions per second and the ability provide liquidity from a number of other platforms when in-house liquidity is low, the Alttradex platform will enable traders to trade their coins 24/7, from anywhere in the world, without seeing big drops in liquidity in the coins they want to trade. Security is key, so Alttradex is investing heavily in that side of the platform and the investment will be continuous in order to ensure traders can use the platform with peace of mind. Continuous development will mean regular updates, which may put off some users but we believe that is a small price to pay to ensure the security of your coins and are confident of our users’ understanding.
Platform users only see the front end of the trading platform and are unaware of the support structure, or lack thereof, behind the platform until something goes wrong. This is something that is constantly discussed in the chat rooms and on forums but despite the uproar, little seems to be done about it. Alttradex will be structured with 24h rotating support teams in order to provide a seamless customer experience because, while it means considerable investment, it is important to create a loyal community of users who can trust the platform they are using and will be happy to act as ambassadors for.
Why Do An ICO?
An ICO is a great way to launch a trading platform for several reasons. The most obvious reason is that it provides funding for the ongoing development of the platform, the structure behind it and the growth via the implementation of a solid marketing strategy. However, it is also a great way to gain a large number of users from the beginning and generate volumes and therefore revenue on the platform from day one. This is possibly the more important reason, as it means the platform can reach breakeven and even become profitable at an early stage, cementing its position in the exchange market for the years to come and enabling the platform to really focus on growth. If a platform who does an ICO can continuously grow volumes, the coin price should also follow suit and increase in value. A notable trading platform ICO, structured in a similar way, is Binance who’s coin has seen great growth since its issuance and in a relatively short amount of time.
A few last words.
Exchanges provide a much needed service to the cryptocurrency community as it grows and, if structured properly, there is a real chance for platforms to become household names over the next 5 to 10 years, Alttradex aims to be one of them.
You can read about the Alttradex ICO and download the white paper at: www.alttradex.com
You can also join our Bitcointalk thread and ask any questions you have there: https://bitcointalk.org/index.php?topic=2199851.120