Universal Reward Protocol - A blockchain-based protocol for retaile...

Universal Reward Protocol: Be Rewarded for Any Type of Shopping Behaviour

All retailers and brands are interested in what shoppers are interested in. we know what you already bought but what we’re really willing to pay for, is data that lets us anticipate what you want to buy tomorrow. Imagine a system where you can share your interest with any retailer you like and get paid for it. By analyzing these interests brands and retailers can compete to satisfy your needs by making you personalized offers, rather than unsolicited advertising built on data you gave away for free, receive personalized promotions based only on the data you chose to share and being compensated for. Rather than multiple and in incompatible loyalty programs, be loyal to your purchasing power. And focus on finding what you need and that’s the reason for building universal reward protocol, a decentralized reward protocol that lets shoppers and retailers engaged directly and transparently with each other, powered by the URP token, this blockchain ecosystem lets a retailer reward shoppers for any type of behavior online and offline in exchange for their shopping data. For example shoppers can be rewarded for simply visiting a store or browsing a website.

How does it works?
A retailer sets up a reward campaign through a simple smart contract template to which any shopper can opt-in. when the shopper fulfills the contracts target behavior, the truthful behavior data is securely transmitted over blockchain and the token compensation is transferred to the shoppers wallet. The data collected fuels customized offers created by retailers to fit each customers needs and shoppers can redeem their token through these offers. The URP protocol can be used to reward in store activity using the IOT and AI technology they built and installed with some largest retailers worldwide. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.

Crowdsale Details:

Token URP
Price 0.1 EUR
Bonus Available
Bounty Available
Platform Ethereum
Accepting ETH
Soft cap 5,000,000 EUR
Hard cap 20,000,000 EUR
Country France
Whitelist/KYC KYC & Whitelist
Restricted areas USA, China, South Korea

The arrival of the blockchain technology introduced many advantages to the world making its potential huge. It allowed many computers to take part in a network, distributing the computing power, which helped reduce the risk in any tampering, fraud or cyber-crime. Furthermore, it allowed different parties to believe that transactions between them are indeed real and valuable. With immutable records of transactions this also ensured a possibility for a massive range of digital transactions to happen without any central authority. With significant reduction of monopolies or middle men, this also removed a lot of costs from the equation. Blockchain also ensured immutability, as any transaction can be confirmed and shared across the distributed network, while almost impossible to undo.

Team:
Very good team with lots of experience in marketing, business strategy, IT, Fintech and more in the core team, quality advisors and support team. Company started in 2015 and has a working product (OCCI) and reliable partnerships like Auchan and Carrefour (Big supermarkets in Europe) and support from Berkely and Ecole polytechnique from Paris.

Yves Benchimol : CEO and Co-founder
MSc. Ecole Polytechnique (1st Engineering School in France) and Master in Entrepreneurship from UC Berkeley.
Previously @Jive (Leader in task management market) and @Dassault Falcon Jet

Louis Millon : CTO and Co-founder
MSc. Ecole Polytechnique (1st Engineering School in France) and Master of Engineering IEOR from UC Berkeley.
Previously @Parrot and @Autolib’ (Biggest car sharing service in France)

Thomas Wolf : COO
Former CEO France & Regional Director Europe @ Catalina marketing
World leader in digital couponing with the largest database of shopper purchase history of the world