Well first off, the CEO is clueless when it comes to tech. I watched an interview with her and its like shes a college student whos making stuff up as she goes along. The interviewer asked her "What happens if youre a patient and you lose your private keys to your own medical records?", she replied "You lose all of you medical data and you have to start over". Start over? Really? Shes a tech noob.
How will a patient carry their private keys with them forever without losing them? Cell phone maybe? How will a 90 year old grandma who doesnt have a cell phone manage private keys by herself? Why is the CEO attempting to be greedy and monetize the token system? You think a low income person whos already responsible for entering their own helth information, will go buy a token? She stated that tokens are integrated into the "SaaS" model but how will a patient pay for the token? No one is going to pay a company to get private keys and then manage their own health information. There are people out there who can barely tie their own shoes.
Then there is the infamous 7 red flags post on Reddit:
https://www.reddit.com/r/ethtrader/comments/6e682v/patientory_ico_warning_7_red_flags/
In which the CEO responded poorly and had to go back and re edit her response multiple times on the company web page. She is an amateur and has no business leading anything. I could go on and on but my point is that the CEO and her "team" havent asked themselves basic questions that would make this project a success. Im telling you now, its a moneygrab. Once the Patientory team realizes what a bunch of idiots they are and how many mistakes they made, they will take the ETH and run.
Youve been warned.