World Wildlife Fund-Australia (WWF-Australia) announced the launch of a tool for its food supply chain that will allow businesses and consumers to track their food, according to a Tweet.
The platform, called OpenSC, is the product of a partnership between WWF-Australia and BCG Digital Ventures (BCGDV), an investment and incubation subsidiary of the Boston Consulting Group.
According to the post on the WWF website, the system will allow businesses to track the food they produce and consumers to determine the origin of such products through a "unique blockchain code from the point of origin of the product".
The platform distributes QR codes to the products of the corporations that are integrated into its scheme. Subsequently, the codes are linked to a blockchain platform to allow consumers to determine the origin and life cycle of the product.
In this way, WWF hopes to empower consumers by giving them the exact knowledge of what they are buying so that they can make an "ethical decision".
Thus, producers can not deceive customers through the complexity of their supply chains by delivering products of dubious origin or production.
In the future, the scheme may extend beyond the food area to others as diverse as palm oil, for example, according to a Reuter report after interviewing Paul Hunyor, representative of the BCGDV in Asia.
The launch comes at a time when the use of the blockchain to improve supply chains is increasing considerably. For example, IBM integrated its own blockchain platform for the tracking of mining products from the Democratic Republic of the Congo.
In addition, a Swiss product became the first to use the Ethereum blockchain (ETH) to track fish products.