Lieferando, the largest food delivery platform in Germany, officially integrated Bitcoin. Users on the platform will be able to pay for food deliveries using Bitcoin.
Originally, Lieferando obtained over $18 mln in funding as a regional food delivery application and service provider. Due to the platform’s success regarding the rapidly growing user base, revenue streams and popularity, Netherlands-based Takeaway.com acquired Lieferando.
The acquisition of Lieferando by Takeaway.com is important to note as the Takeaway.com development team initially integrated Bitcoin back in 2013. Most of its subsidiaries including Pizza.fr have started to accept Bitcoin after the acquisition by Takeaway.com.
It is equally crucial to acknowledge the fact that Takeaway.com completed its initial public offering (IPO) in 2016 to raise hundreds of millions of dollars at a $1 bln valuation. Despite the IPO, the board members and corporate executives of the company continued to show support for Bitcoin and integrate the digital currency into newly acquired subsidiaries.
Before the acquisition of Takeaway.com, Lieferando briefly accepted Bitcoin from 2014 to 2015. During the company’s rebranding acquisition process, the company dropped its Bitcoin integration but reimplemented it once the acquisition was finalized.