This proposal is because of I think BTS doesn’t need marketing but focused advertisement, addressed to the right segment, oriented to the investment niches to get results. I apologize if I offended the Stan’s work and to Stan, it was not my intention, but we need to focus where traders, investors and potential customers are, we need to motivate those guys in the cryptoworld that haven’t even heard about BTS or don’t want to buy because distrust or because they think it is a scam, whatever are the reason we need to delete that wrong positioning or disrepute fed by the lack of proper and accurate information in the media.
How to fund this plan? by voting a worker proposal in the DEX with the budget to pay for the design of the advertisement (mostly banners or short animated video, etc) and to pay for publishing them.
When? After Bill, the smart guy behind the new GUI ends the Tradingview interface and when the principal bugs are fixed.
Media plan:
1. Google AdWords by opening a BTS account into AdWords for positioning into the Google search engines. We determine the keywords, landing pages, etc. then we can even participate in the AdWords Auctions to get the best keywords with fair prices. https://support.google.com/adwords/answer/6349091?hl=en
2. Tradingview.com by advertising here, this website gathers hundreds of exchanges, brokers and other websites from the investment sector. This website became the principal tool for charting into the crypto-community and even for other markets like forex, commodities, stocks and indexes. It is highly positioned, covering a large part of niches. https://tradingview.com
3. Twitter by advertising here too by the @Bitshares account, first we select the target/niche which would be delimited to only the people that have traded cryptos yet, by using keywords, etc, when selected we have to be very specific and careful here because we don’t need to spend a fortune and we don’t want to call haters if we make a mistake when selecting the niche before publishing.
This is my media plan for now. I would like comments from you guys, but stop bitching lol, try to be gentle with this lady ;)