One of the main things that appealed to me was using bitshares to replace my bank account. Where else can I have the ability to save in gold, silver, oil etc all within the same account? I still believe this is one of the strongest cases for Bitshares.
So If we are going to market BitShares successfully to people that want to use it as a bank account we want to have a really easy and intuitive interface. Personally, I don't have much understanding of derivatives and investing along with the terminology often used.
When I look at my own personal bank account its very clean and simple. It's intuitive for deposits and withdrawals. I don't have this funky graph with buy walls and don't have these bid & ask prices.
The point is it almost feels like I'm on tdameritrade or etrade sometimes, and that's ok. But I'm suggesting a new user interface that creates a simple, uncluttered, professional looking UI that caters for the average joe who wants the freedom to save as he/she wishes - think Greek citizens who would desperately love to escape the euro.
So, with this in mind I would like to see it as simple as depositing an amount of fiat and then purchasing bitgold without having to feel like I'm investing. The current UI, whilst I think it's ok for trading, doesn't currently make non investors comfortable. Therefore I'm proposing we have an exchange interface and a banking interface.
If users want to switch between different assets they could just pay a small fee above the current price to convert bitUSD to bitsilver for example. The current interface is great for an exchange, but I really feel that the best play for the best level of adoption is to appeal to the average guys need for simple, easy banking - especially as these large corrupt banks fail.
Anyone interested in getting together to create this? Well, that's my 2 cents.