The Creative Ecosystem and prevalent issues
The global Creative economy is big business and is growing rapidly. According to a report from UNESCO and Consulting Group EY, the creative economy employed nearly 30 million people worldwide and generated $2.25 trillion in revenue—or 3 percent of the world’s GDP—in 2013.
Despite its growth, the creative industry is plagued by inherent issues that are rendering the system complicated, non-transparent and inefficient. These issues are not allowing the smaller and medium-sized organizations to get a strong foothold in the industry. Few of the major concern areas are:
The most significant nod of acceptance of a specific creation for a creator is the copyright confirmation of his innovation. However, today, there is no efficient mechanism to get a reliable copyright confirmation information. Without this reliability, a genuine creator does not get protection for his innovation. He also runs the risk of getting his creative asset tampered or hacked by external sources.
An inadequate supervision and distribution mechanism for copyright assets plagues the current creative industry.
The traditional process of copyright issue is complicated with multiple processes for negotiation, contract signing, and profit distribution. There is also the need for intermediary agents to act as middlemen between the transacting parties. Thus, the transactional cost for the process is high and often turns out to be unaffordable for smaller innovations (lightweight) with a small value.
The current creative production and transaction model also is unable to integrate financial services and financial institutions effectively.
Zeepin Chain
Zeepin Chain is a decentralized blockchain platform created for the global creative community enabling digitization, rights confirmation, efficient transactions and crowdfunding of creative assets, seamlessly and cost-effectively.
Zeepin Solution to address the issues
When a creator validates his rights on Zeepin Chain, he obtains a type of Digital Asset, called “Copyright Pro,” which can be sold, transferred and used to distribute co-creator copyright by the creator. By issuing a Zeepin certificate of registration for the digital asset, that will be recorded on the blockchain with a timestamp, Zeepin provides tamper-proof protection to creators for their digital assets.
The Copyright Pros obtained by the creators can be further issued as “Authorization Pros” to be distributed amongst deserving stakeholders as a means of profit sharing, as programmed in the smart contract. Authorization Pros are fast, safe, reliable and transactable digital assets. Thus, Zeepin has a smart solution for distribution of copyrights.
Zeepin Chain eliminates the need for third-party agents by providing a decentralized and reliable ecosystem for concerned parties to transact, thereby reducing the transaction cost. Thus, Zeepin Chain becomes affordable even for lightweight innovations (innovations with small value) to transact on its platform.
The transparent and trusted environment provided by blockchain encourages financial institutions to design financial products, such as Insurance, copyright protection, etc. and integrate into the Zeepin platform.
The vision of Zeepin is to encourage every innovator on its platform to flourish by being a launch pad through enabling them to find the necessary resources and crowdfunding for projects effectively.
Salient Features of Zeepin
Zeepin Infrastructure: A robust infrastructure that allows people to release applications and digital assets on its platform easily
ZeeCrew: allows individuals and organizations to seek, hire and form decentralized and independent project teams, using block-chain based smart contracts. This feature could be used to outsource various tasks as well as getting global access to quality resources which could be significant to a project’s success. It is a very efficient and economical way of setting up teams that run as separate legal entities.
Zeepin Token (ZPT): ZPT is the unit of exchange for products/services on the Zeepin Platform. ZPTs can be used as a means of incentives to participants to motivate them to continue their active participation in the platform.
Zeepin dApps: Refers to a host of API data interfaces that Zeepin provides to developers on its platform. Any user on the platform can release Zeepin-based applications using Zeepin dApps meant for the entire community.
ZeeRights enables decentralized digitization of creative assets and confirmation of their copyrights at a negligible cost.
ZeeProof provides irrefutable proof of copyright without disclosing the copyright content, thereby eliminating the risk of IP violation.
ZeeSure Asset Insurance: Insurance and other financial products are integrated into the chain of Projects on Zeepin Platform covering the various processes of production, copyright development, and transactions.
ZeeCreate connects seamlessly creative content providers with the seekers of creative ideas globally, using ZPT as a medium of exchange.
ZeeTalent Every user on the platform is issued a digital identity and is authenticated again through KYC measures. The availability of authenticated resources on the platform enables scouting and hiring of reliable talent at a low cost.
ZeeFund Crowd-Funding Allows participants to seek crowd-funds (in ZPT) in a more reliable, open environment and the process is faster as all the relevant stakeholders are connected on a common platform.
Why Zeepin?
Zeepin Chain is a blockchain based infrastructure created for the global creative community. Any individual or organization can join the community and access the infrastructure for their varied needs.
Zeepin is block-chain based, meaning it is inbuilt with the ingenious benefits of blockchain technology, namely security and reliability.
Zeepin addresses the biggest bane of the traditional creative ecosystem by providing digitization and tamper-proof copyrights confirmation of creative assets on its platform. That it is achieved at a low cost is a boon to creators, especially those of lightweight innovations.
Utilizing the blockchain technology, Zeepin is creating a global creative economy enabling seamless, tamper-proof and low-cost transaction model through ZPT.
Unlike the long, complicated traditional means of financing a project, Zeepin provides a reliable platform for fund seekers to raise crowdfunding for their projects in the form of Zeepin Tokens (ZPT).
Zeepin is led by a team of highly passionate, dynamic and devoted individuals with a zeal to create a high performing and smart global creative economy that is inclusive. They are highly experienced in the creative industry and previously connected to Arting365, a leading Chinese community for designers.
Zeepin is a creative effort poised to be a game changer for the global creative industry!
For more information about Zeepin and their platform, please visit Zeepin Website.