Traditional social sites are built and grown on Venture Capital. That is the way it is traditionally done. Blockchain, on the other hand, allows entrepreneurs an alternative route to fund and develop their sites and apps
We are seeing entrepreneurs issuing their own blockchain-based tokens to raise money for their networks, sidestepping the traditional, exclusive world of venture capital altogether.
New social sites are now being developed that are built on a blockchain-based token system that represents ownership in the network. For an investor, there are no shares in a company available, only the blockchain-based token. As the blockchain space expands, disproportionate returns will go to holders of the actual tokens.
Blockchain-based social sites are a very interesting idea because it is the users who own the sites. There is no better way to leverage members or followers than to have them invested in the site they are actually using. The big challenge with social media, is to create something new that people will like enough that then gains some traction and momentum and grows and just to keep it scaling upwards.
Blockchain socials have these requirements. The users purchase the coin or tokens or can simply earn them from their social activity.,and this keeps them motivated to keep engaging and telling their friends, the power of the nano influencer.