In the world of online consumer products and social media platforms, our digital footprint plays a vital role in their overall success. Leading companies leverage our data to build more appealing products that convert in higher revenue rates for them.
Most of the time this process is hidden by veiled terms and agreements that frankly, people almost never take the time read. With the help of blockchain technology, however, we can finally build platforms that put the customer back in focus and giving the opportunity to reclaim what is rightfully ours, namely our data.
Building the fair data markets of tomorrow
With the help of the Liberdy(https://liberdy.io/) ecosystem, online users can finally browse the web safely, knowing that their data is not used or shared without their consent. Moreover, if they choose to do so, a direct reward is being dispatched with the help of Smart Contracts that are able to track and record any data transaction at virtually any scale imaginable.
For far too long the digital advertising industry has taken advantage of the data we generate with hollow promises that they are doing it for our good. The Liberdy platform has created an entirely GDPR compliant system that gives the online users the ability to manage their data sourcing. By creating a blockchain market that buys and sells personal information, users can rest assured that their data is safe as the security measures are implemented through the distributed ledger technology, a system that’s virtually impenetrable and tamper-proof.
A lucrative market opportunity for all involved parties
Studies show that in 2017 alone, the digital advertising market is worth 228 billion USD with an expected growth of 16.5% in 2018. Usually, online marketers have their data capture methods that take the consumer out of the question when it comes to financial equity. Some use third parties and shady data brokers to source millions of data points that are used to create data products and actionable insights.
By using the Liberdy platform consumers and users are in control of their data at all times and data buyers can rest assured that they get the best data quality by cutting the intermediaries and buying it directly from the data generators. The LIB token, an ERC20 based cryptocurrency will represent the data market standard as advertisers will be required to pay for data in LIB tokens and consumers will receive their payment in LIB tokens as well.
Being a real store of value, users can choose to trade it on any supported cryptocurrency platform or merely use it for its utility on the Liberdy ecosystem. While the token sale details are not out yet, we know that the team is looking to raise 5 million USD as their soft cap and 30 million as their hard cap. Early bird bonuses and other promotional events will be available once the marketing strategies are set in place. To find out more about this data product go to https://liberdy.io/!