Momentum is a brand new platform designed to help establish a brand new model to handle loyalty and reward programs for established brands and new business alike using Blockchain Technology. The work of the company aims to the integration of digital currencies to allow companies to pay rewards in exchange for the personal data of their customers. The system also allows these third parties to create their own tokenized utilities to handle their programs more directly while making them all compatible within the ecosystem. It also works as an easy way to gain insight into the online behaviour of their customer base to better serve them. Momentum follows a business model based on three specific structures that can be easily explained to potential investors interested in the company’s offerings. Let’s break them down to explain them a little.
Momentum’s Revenue Model
The revenue for the company’s operation comes from two main streams: Platform fees and handling fees. The main platform is a software service that’s paid for using Momentum Tokens. The third parties choosing to work inside the ecosystem pay very low fees to implement, integrate and configure the company’s protocols. The system will run some payment plans to guarantee the continuous functionality of the system and every transaction made on the ecosystem. There will also be a monthly fee placed for users that will grant them various levels of access to the main infrastructure and support services. The payment plans are being put in place so every user can choose its level of involvement with the platform.
Momentum’s Opportunity Window
Mobile Bridge has a well-structured plan that if implemented right could report earnings that would accountable on the billions to the company in the long run. Their strategy is mapped out to put the user at the front and enhance his experience using the platform in ways that will make it inviting at all moments. The marketing team is also in place to develop a strategy to draw in as many third parties as possible. According to the company’s projection, the mobile market experiences a fast-paced growth of almost 30% each passing year with earning reaching almost $99 billion by 2021. The framework developed for the Momentum platform could report earnings on the $9 billion mark just based on traction alone, by letting third parties issue the creation of incentive programs that incentivize interaction with smart devices.
Target Markets and Go-To Markets
The first targeted market integrated inside the Momentum ecosystem was QSR industries based on fast food delivery. The company is currently working with some small franchises across the world and having a great level of success with the mobile community of each of these brands that are already working with the platform. The short-term plan is to add industries that rank annuals revenues that go over the $100 million such as airlines, banking, insurance and automotive services. Using a direct approach, the company has experienced the levels of success it has archived at the moment, but they still need to create a strong presence in most of Europe and the USA.
Ultimately, Momentum has lofty goals and a level of ambition set in the right place. To learn more about their offering, you can visit the: