Every time you look at the goods in the store and at its price, did you think about why this or that thing costs so much? Really, did it take so much money to produce it? Or can the seller make too much extra charge? But, when you are looking for the same product, but from another seller, the price is not very different. And it's not about the final product sellers.

What's wrong with retailers?

Before you come to the store counter, the product passes through dozens of hands from the manufacturer. Each of these entrepreneurs makes their own, say, a small extra charge. And, while you have the opportunity to buy it, the product will be completely unattractive for the user because of its inflated price. 

On the other hand, the situation is not pleasing to the producer, who is interested in selling as many goods as possible, and not suffer from the extra charges created by the chaos of retailers.

However, imagine a world in which a consumer can directly communicate with a manufacturer in one network, and not pay extra money to merchants. Just scroll in your head, how this will change the world of trade! Companies themselves can create smart contacts with customers and sell them their products for the price they consider acceptable. And all this is already possible thanks to the technology developed by INS.

Having a lot of trading experience, inspired by the ideas of business simplicity, the developers created INS Consumer Ecosystem . What is this in itself? This is the first of its kind global decentralized system, which will allow buying products directly from manufacturers. This is really convenient and does not require additional costs.

What does this mean for the consumer?

Imagine the situation, you go to the store for your favorite lemonade and want to buy it. But, the seller with affection declares: "Stocks of your drink, olden, have ended. I agree, he was the best. But the authorities considered that it was expensive to buy, but there was almost no one to sell. Hold this one, he came to replace what you love. " Common situation? And already in the near future, INS will create a system in which the consumer can choose which brands and what products to buy. And no seller can solve it for him. 

And for the manufacturer it is also an opportunity to stop spending fabulous funds on advertising, and will focus on product quality and customer satisfaction. And the system itself will create marketing programs that will promote the product closer to the potential consumer. And this means that the end of the era will come, when everyone buys not the best goods, but the most highly advertised.

In addition, the developers provided a reward for the buyer in the form of INS-tokens - a kind of loyalty program, just like a bonus for miles in airlines, only more secure and accessible, thanks to "smart" contacts

But this is all for you only words, so let's see how everything works. Each mechanism has a foundation, and INS Consumer Ecosystem - this is blocking. The technology of blockade is used in the main components. For example, smart contacts that create a new trading market, thanks to the absolute certainty that the contract will be executed. Or, more importantly for both parties - payments.

Now, from the moment of payment to its completion, there are about twenty-five operations, which means that the payment on payments alone will be two to six percent. All this long way can be reduced with the help of a blockbuster. It's hard to think of anything better for trading on the net than a marked register. This is much faster, and cheaper. A system of tokens will simplify the exchange between consumers and producers of goods.

The most interesting thing is that many world brands supported INS Consumer Ecosystem. After all, manufacturers who are interested in the quality of their products have nothing to fear from innovations that will leave behind the board low-quality products. Among those who showed a desire to cooperate with such world brands as UNILEVER, MARS, RECKITT BENCKISER and many others.

The founders of the INS system, Dmitry and Peter, have a lot of experience in online trading, because they created "Instamart" - the advanced service for delivering food in Russia.

How did it all start and what lies ahead?

In 2017, the very concept of INS was created. She absorbed all the ideas that her creators had conceived - a team of professionals, for many years. And now, they will bring it to life. 

In the same year, the largest producers of products such as Unilever, Mars, FrieslandCampina, Valio, Reckitt Benckiser supported the concept, and this became a powerful motivational impetus for further developments.

It will very soon be ICO for INS, and in 2018 a platform will be developed. The next step will be the development and filling of applications and interfaces for consumers, and then the development of applications for suppliers.

In 2018, the project will be launched, and we will all see a new era of retail.

In truth, it's no secret that the market for trade that we see now is living out its last days. Unable to meet the needs of the parties, he simply disengages and gives way to a new, progressive.

For today, there are no analogues of INS Consumer Ecosystem. It can be said to be unique in its kind. At first glance, it may seem that it is no different from systems like Amazon or Ebay, which also evolved through the elimination of intermediaries.

However, in this case, the model of "eliminating the intermediary" usually does not mean that the trader is completely excluded, between the two sides. Just the image of one trader, obsolete, is changed to a new, modern. And for about two decades, this technology is considered advanced and unshakable. There simply was not a better one. The standard was the manufacturer's relationship with the buyer through a complex software system.

But in recent years, everything has changed. The technology of blocking allowed to bind the parties directly safely and without any intermediaries. Together with smart contacts, this will provide a new generation of trade where demand and supply will interact in trusted traditions, according to established business rules, and without the help of any intermediaries.

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