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Costs to launch an ICO
quantalysus (48) in blockchain • 2 days ago
Thank you for coming to the site. Quantalysus publishes blockchain research and analysis for the crypto community. Please follow on Twitter, Steem (please follow and upvote if you can - thanks!), and Medium to stay up to date.
ICO_fees_are_expensive
Launching an ICO costs money. I layout an in depth look as to how much it actually costs to launch an ICO. I've attended several blockchain conferences and the first thing that stands out is the number of service firms that directly serve the ICO industry. Yes, doing an ICO is an entire industry unto itself. Now if you're interested in bootstrapping an ICO use the numbers below as a rough guide. You may very well find providers who will charge less. You will also pick and choose from the smorgasbord of services they provide because you can simply do much of it yourself.
Pre-ICO costs can run as low as $80,000+ for basic services (assume 8 week ad campaign) to $500,000 for an 8 week long ICO. There are also post-ICO costs geared towards "getting the word out" such as a media push through podcasts and YouTube, bounty program management, and community building in different languages. All in, you can see pre-exchange listing cost run up to $1M. My estimates below are based on a few conversations I have had with consulting firms, media outlets, and ICO providers.
I'm reminded of the Gold Rush when I think of this entire industry. Between the 49ers and the shovel sellers, who did better on average? In fact, Levi's, the jeans maker, rose to prominence by selling their wares to the 49ers.