I think I need to start with the influencer concept for my writing. The most important thing for Influencer is those who follow them. Assuming that the Influencer has thousands of followers, it is necessary to understand that managing these relationships really requires craftsmanship. Influencers should consider each their movement accurately and weigh well up about what their movements affect their followers positively or negatively. The power of Influencer doesn't lurk in the number of viewers but on the impact that they have on them. Influencer must carefully protect the reliability of its content that is obtained after long-term efforts. And keep in mind that he/she have to produce quality content, as consistent, to support this interaction. Since 2016, the volume of the influencer market has increased tremendously, which is growing exponentially. In parallel with this, marketers started to increase gradually in the budgets they allocate for influencer marketing. Researchers and marketers, who are aware of the requirements of their business and know the course of the market, predict the impact of this new marketing method. And it was a movement that was expected to draw a new path. In 2019, I think that the upward trend will make an even bigger boom. It is very important to evaluate such an opportunity at the right time. The market volume in instagram, which is now the most impacted of the influencers, is expected to reach 2 billion USD in 2019. The decline in the traditional advertising sector and even the collapse of me in my opinion is quite big of these expectations. In the face of hardly believable ads for people, while micro-influencers earn $ 20 per post, with instagram star Ariana Grande earning half a million dollars per post, giving an idea of how the market grew. Big brands are pursuing effective and popular influencers to benefit from this potential. At the moment, it is seen that the cost of an advertising post that is the emerging of the average influencer account can reach an average of 300 USD. It should be known that the business model based on the influencer may be a good source of earnings. Maybe it's going to sound unbelievable, but I think we'll see influencer posts worth $ 10 million in the future. By structuring its brand by way of directly influencer marketing methods, Danielwellington has achieved a great success with 4700% development through the content-based campaign model created by influencers, followers and consumers, and has shown how building a brand from scratch is possible via influencer marketing. It has reached an incredible number of followers of 4.2 million in instagram, and has also become one of the fastest growing companies in Europe.
We're living in a world where only being famous doesn't provide a single-handed credibility. I think people trust only people. And I need to make an addition to that. ”People only trust people, of course, to real people“.If I need to shed some light on this word, with appearing of s famous people on TV ads and appearing of the same celebrity on social media on two very different situations. People are more confident in people they can touch in real life. The interaction of celebrities who open their private life on instagram is much more effective, warm and close. This makes the famous people more credible and reliable in the public eye. The importance of social media should be well understood by everyone. Apart from that, social media is a very creative environment that gives anyone the opportunity to become a star. You can make a famous star at a time when you never expect. I think that people instead of big movie stars or musicians are more likely to listen to people who found close to him/herself on social media or people that he/she respects. Because time is changing. A star who doesn't define him/herself on social media is now facing a very big rival. We live in a world where famous stars have to compete with a recommendation from people who are known to people through social media and have succeeded in gaining people's trust. I think that's the magic of this business. The only important thing for an Influencer is to produce original and creative contents without losing their credibility.
At the beginning of the communication, everything started unilaterally and the interaction between consumers and brands increased with the double-sided communication. The emergence of internet and digital media has become an indispensable part of the concept of activity and modern communication for all individuals of societies. Any tweet or picture of a shared instagram has become a positive or negative impact on thousands of people. The receiver of a message has now expanded from a restricted environment to a large audience. Now everyone is a content producer.
I have attracted notice a distinction between influencers and celebrities. YouPix, which a company gathered in various events with influencers for more than 11 years, has explained that consumers have thought the celebrities were very idealized and they are far from the public. Celebrities are perceived by a common positioning with their work as well as their lifestyles, making the personality of the celebrities more idealized. Influencers are more close to the public because they have more emotional characteristics and the chances of establishing a bond with the consumers have increased. Social networks make it easier to establish a closer relationship with people and fans. It can be mechanized by the perception that celebrities create their relations with the public and can settle on top of the normal human perception in the eyes of the society. Because the factor that popularizes a famous person is that celebrities get stuck in a certain mold. This causes insufficient effect on social media.
INFLR focuses on the goal of creating a platform where micro influencers can use the latest technologies on the blockchain. Thanks to the platform, the INFLR team will cover all micro influencers, promote the creation of high quality content, and give the influencers the value they deserve. In this way, the foundations of a participatory ecosystem will be founded. This economy will be operational by giving the opportunity to the influencers to trade for the value of the quality advertising produced. Until now, there have been other projects developed on the concept of influencer, but failed to achieve the desired targets and plans. With the support of Crypto Valley, INFLR offers great potential as an ICO project that brings together real advertisers and influencers on a common marketplace through blockchain technology. Thanks to INFLR, advertisers will be able to have wide access scope to social networks. INFLR will establish an ecosystem where the two sides can raise each other by providing a balance between the advertiser and the influencer community as a scales. With the INFLR's comprehensive and user-friendly platform, the world of advertising will meet with a secure system that provides fast communication, rich content presentation and trouble-free approval system. It is aimed to enable advertisers to follow the campaigns in detail and to be able to have a handle on the process by giving access to real-time data and results from the useful interface of the platform. Thus, INFLR will provide the transparency needed by this market. In addition, INFLR will use artificial intelligence in the technical analysis and evaluation of the data obtained in order to advance the campaigns and improve their subsequent campaign processes. INFLR plans to promote influencers to better quality of content to be created by supporting not only individual works but collective works. This will pave the way for more impressive sharing.
Carrying out a successful marketing campaign depends on careful configuration of the budget and details. Establishing the foundation of an effective campaign by working with influential Internet personalities will always create a great advantage. What is important for sector is that ad content is delivered to the right influencers to be natural and goal-oriented. Affectedness will always be punished by consumers. Any work not done correctly will result in a loss of money and time. Everyone is able to find the effective person in the INFLR, who will have the maximum effect appropriate to their budget, is the key feature of the platform. In terms of cost, it will be easier for each brand to reach the influencers which are in their budget-friendly under a single roof. It is already a known fact that access to influencers in the globalized world is a challenge in a real sense. INFLR will already give advertising agencies a chance to set limits directly in terms of categories and criteria. For Influencer, it will give you the chance to play many different campaigns together. INFLR, which has many added features for both sides, will contibute great dynamism to the sector.
In order to participate in the campaigns by registering on the INFLR platform, an influencer must have at least 10,000 followers and his/her profile must be tested and approved accordingly the rules. In addition, the score of each profile will be analyzed by INFLR and determined by determining Scoreof. Of course, this rating can be changed by improving the user's profile. With the INFLR providing completely communication between the advertisers and influencers, approved content will be able to capture target audiences more easily. Influencers will be able to collect payments either with local currency or with INFLR coins. When payments are received as INFLR coins, they will have the advantage of being rewarded with both faster and extra incentives.
INFLR will provide the advertisers instant access to quality influencers in social networks, as well as with the catalog system for influencers. The advertiser will be able to reach a detailed analysis and profile information of the influencer's effect and scope. Advertisers who will have a search engine that can easily find the Influencer will also have a detailed campaign creation interface. Wide payment options will be provided for advertisers. (Credit card, bank transfer, Paypal, Inflr Coin and post-paid model)
INFLR, beyond a simple platform, will be a living and breathing ecosystem for influencers.
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