Centareum is a proximity based online to offline to online (O2O2O) platform for retailers helping them to provide a satisfactory and personalized shopping experience to the customers which is long gone for the ages.
Centareum’s work algorithm is comprised within these three important connections
Retailer
Customer
Validator
Following Explains the workflow of the each:
1. Retailer Workflow
Retailer registers with centareum and will post products on their brand’s online store by allocating rewards in the form of fiat. By allocating the rewards their account gets verified.Now, they create brand points to give away to them, as reward to the customer for sharing data, on entering the store, for making a purchase and for giving reviews to the store. Retailer gets the persona of the customer who has entered the store and provides personalized service to the customer. Retailer Gets deep analytics on its monthly impression, reach, and conversion. These customers can be retargeted by starting a new offer campaign, new product launch or when retailer send time-stamped brand points directly to the customer.
2. Customers Workflow
Customer Opens the Centareum app and explores offers in the vicinity. Customer shares the information with the retailer and earn brand points in exchange. Here, data is shared at 3 different levels to allow customer to only share the amount of data they are comfortable with. Customers control their data remotely and will have the right to revoke at anytime. Customer on physically reaching the store can either scan the QR code or can get recognized by centareum’s camera at the entrance of the store. When customers enter the store for the first time they earn their “Daily reward” .Customer’s Purchases are processed through the centareum wallet. Finally, the retailers get feedback from the customers. For which, customers earn loyalty points from the retailer in return.
3. Validators Workflow
Validators are very important for centareum as they play a major role in approving the stores which makes it easy for the customers to explore. Ultimately, Both customers and retailers can play the validators role. Validators in the proximity open the centareum app to approve the stores and their offers. For verifying the stores, validators earn rewards in their centareum wallet. These rewards can be redeemed at the moment of a purchase in any store integrated with centareum for a discount.
In this way, centareum works under a never ending loop to make it a satisfactory experience for all the Retailers, Customers and Validators.