Since the inception of internet it have remained the source of data exchange and communication among people and different business enterprise around the world. Businesses needs users attention in other to grow their brands and products, Businesses can go to any length to make sure they get users attention because once an enterprise get's user attention their brands will witness a huge jump in growth and mostly internet is the right tool to use to get the users attention to a particular brand.
But as an internet users what value or benefit do we derive by giving our attention to these brands? In the past there is no such platform that gives us internet value for giving enterprise our attention, for an enterprise point of view ; there is no such platform where they can find users seeking to get internet value from Businesses. Now the era is about to change with the introduction of a blockchain project called MERCULET. Merculet is set to Maximize the internet of value by becoming the ultimate solution through implementing user’s attention into enterprise growth. let's review Merculet.
What is Merculet
Merculet uses blockchain technology to transform the relations between consumers, producers, and investors. It allows users to monetize their attention. Meanwhile, it also helps enterprises grow their businesses by creating a virtuous feedback ecosystem and the redistribution of the trillion-dollar value-driven economy
Watch Ivan Jiang CEO and Founder of Merculet speak about the platform.
Merculet focuses on the transformation from the Internet of Information to the Internet of Value using Attention Value Network (token: MVP) to connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value.
There three core components of Merculet which includes;
- User Attention Value (UAV)
User Attention Value (UAV) evaluation system will scientifically measure the value of the user's attention while seamlessly integrating with traditional reward-point systems through a set of open protocols. An entrepreneur can simply access the UAV system.
2. User Attention Tokens (UATs)
User Attention Tokens (UATs) is designed to help entrepreneurs issue User Attention Tokens which is the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.
3. Open Content Platform
Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants
Why Invest In Merculet(Personal Evaluation)?
I will be considering four key things about Merculet project which will determine if the project is worth investing for me, these four key things includes; the product, the road map, the team and the token metrics.
The Product
Merculet already have a working prototype with one of the partners is onboard, and finish testing for 15+ partners. This shows Merculet is no longer an idea on a white paper. One of the things I normally look for in a blockchain project looking to rise funds from the public is the availability of a prototype, having a prototype will convince the investors that the team can actually build and delivery on the things they mention on the white paper and Merculet have proven that by already having a prototype before embarking on having their ICO
The Road Map
Merculet have a progressive road map and a set goal for each quarter of the year ranging from 2018 Q1 to 2019 Q4. And So far they are currently in line with their road map. I like project that set the goals they want to achieve on each quarter of the year this will enable the investors to track the progress of the team and the project to know if the project is actually meeting up with their set goals and target and I believe it is only a serious project that will be bold enough to set their goals on each quarter because any time they failed to meet the target, the investors and the community will ask to know why and when that happens a couple of times, investors will lose their confidence on the project. Find out more about Merculet road map https://merculet.io/#time-line
The Team
Merculet have a very solid team. The CEO Ivan Jiang and CTO Shen Jun Zhang of Merculet have all worked with HP and have gained wide experience in the IT industry and this no doubt shows that they can handle Merculet project and lead it to the desired success. Merculet also boast of well experience league of advisors who have excelled in their various fields of endeavors. Overly I am rating Merculet team high. You find more about the team https://merculet.io/#ourteam
Conclusion
After going through Merculet project and what they want to achieve and how they want to achieve it. I am rating the project high based on my standard way of evaluating blockchain projects and ICO's and I am going to have the tokens for a long time HODL
Merculet have scheduled their ICO for the sale of their MVP token you can participate and join in the upcoming token sale
Token Sale Information
Learn More About Merculet:
White Paper
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Disclaimer
This is not a financial advice I am just sharing my personal opinion on ICO's. Do your own research before getting into any ICO. Investing in ICO is risky and you could lose your money.