 | The majority of users here on the Steemit platform seem to know more or less what crypto and blockchain are about and they are also familiar with concept of Airdrops. I'd like to point out that this post is directed to those of you, dear readers, who already have some experience with Airdrops and would like to share it with me and others. |
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INTRODUCTION
Today I would like each one of you to look at that topic from a distance and from different "angles” if possible. Not only as someone who joined another airdrop simply in hopes to sell tokens they've received as soon as possible just to cash out profit. Try to put yourself in the shoes of potential investors or creators/owners of tokens "distributed” by airdrop.
MY PERSONAL VIEW
Let's face it, we all like "freebies". Especially if we can cash out those freebies in exchange for something that has "real" value to us. As a person who participates in airdrops I can only see some benefits.
Also, whoever is behind these airdrops seem to be benefiting, since this kind of marketing campaign doesn't cost them anything (or very little). After all: how great is it to build your brand and pay for it with your own tokens, which may have or may not have any value. Quite tempting.
 | But how do potential investors feel? Those who got involved and used their own resources hoping that the price of purchased tokens will grow in the long run. If I were one of them, I would feel cheated. |
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After all if I invest in any ICO/crypto then I would clearly expect, that raised funds will be used to cover future marketing expenses. And I would see airdrops as nothing more than "hidden costs". Pushing those costs on current investors. Someone needs to "pay for it". Markets flooded with free tokens will always react. And it won't be a reaction in favor of current investors.
I strongly believe that each crypto should be very clear and transparent about their marketing strategy from the very beginning. And all investors should be informed about the amount of tokens that will be redistributed in the form of Airdrops.
SHARE YOUR OPINION
 | I would like to ask each one of you, dear readers, to tell me what you think about this particular issue. Do you consider airdrops to be an efficient marketing campaign? Does this strategy bring any valuable traffic? |
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How would you personally react knowing that you invested large amount of money into some crypto, hoping that it will be another great investment, only to realize that the price of those tokens are being "killed" because all of a sudden, the market is being flooded by people who received all those free tokens.
Let me know your thoughts, I read and upvote all interesting comments.
Yours,
Piotr