Cyber attacks are continuously evolving into endless, smarter and unforgiving incidents. They are forcing businesses and organizations into using a three-part defense mechanism: prevent, detect and respond.
The likes of virus-like trojan horse and all sort of harmful malware for the past 25years have advanced expeditiously. Thus becoming increasingly sophisticated and tenacious. It has been a battlefield between cybersecurity professionals and cybercriminals.
The First Computer Virus.
The first computer virus was recorded between 1990 - 1999. This virus or program was written to alter the way a computer operates and it is programmed to spread from one computer to another.
Melissa and ILOVEYOU were both fast-spreading macro viruses which were distributed as E-mail attachments. And there followed the credit card attack in 2005 - 2007, which saw a new dive into a new set of attack which the end goal is for financial benefit. Which the cumulative cost of about $256 million.
The Role Of Data In Business
Successful business leaders have relied on some sort of data to help them make an informed decision. The manual data collection involves the use of face to face meeting, taking a survey via distributing a form or over the phone, mail or in person. Most data are collected for businesses to understand customer behaviors in order to make a more informed decision on their product or services.
Though data collection processes have advanced tremendously to ease the process these data are collected. Businesses have implored and paid third-party websites or agencies to get data for their use. This could be gotten through heavy online social media platforms, or agencies sell their data for financial rewards.
Data helps you make better decisions.
Even a new startup needs data in order to understand her market behavior. Every product or business that have a website or social media and requires users to interact with their web app has data about their customers and all activities the users have carried out on their website and related website as done by most media giants like Facebook.
With the available data website or business owners can fully understand their customers need and be able to serve them the right product they are looking for.
For Example, You navigate to an online shop and you are trying to order for some shoes. It would be wrong to just serve you random shoes with awkward colors and sizes. But if the online store has data about your previous shopping choices or through your cache they serve you close or related search.
And some of the benefits of data on businesses cant be overemphasized as they offer many benefits to the business owners and some of the benefits include:
- Enables you to find new customers.
- Helps you Increase customer retention.
- Enables you to Improve customer service.
- Better manage marketing efforts.
- Understand customers behaviors.
- Track social media interaction.
- Predict sales trend.
- Data helps you understand consumers and the market.
- Data helps you improve processes.
- Data helps you see performance.
Data Security Is A Big Problem
The importance of data cannot be overemphasized data breach have cripple into many businesses and even to big players in the technological field. The likes of Yahoo, eBay, Uber, JPMorgan Chase have in one form or the other been attacked.
This shows there is a lot to be done to curb all these cyber criminals and institutions and government agencies should put together infrastructures to enable cyber professionals to mitigate cyber attacks.
The Centralised Cybersecurity Model is Dead.
The centralized cybersecurity ecosystem is highly threatened with lack of transparency. There is no service that is provided to the end users, while the cybersecurity vendors have collected data from these users they have failed to provide any form of accessible service for public use.
Rather, this information gathered from users have been made for their individual gains, they personalize this information and revenue or profit generated from these data are not distributed to the users, they enrich themselves with the revenue generated while leaving the users to nothing.
Cloudbric Solution: Decentralizing Cyber Security
The fundamental purpose of the Cloudbric solution is that it is making the information open and accessible by all users through the introduction of a New Decentralized Universal Security Platform. They use an AI-based solution called deep learning to establish an all-inclusive cybersecurity suit.
Additionally, the ecosystem makes use of CLB token to incentive the users and Enterprise client and organization can use the CLB token to pay for a subscription within the Cloudbric ecosystem.
Why Do We Need Blockchain?
Understanding what blockchain is all about with the concept of a distributed ledger. Transactions are recorded on the blockchain and are immutably available for transparency which shows the community has the full power of what and how they choose to interact with the blockchain.
Understanding this core concept that once a transaction is carried out on the blocks it is totally impossible to remove or alter it.
while the form of data encryption and security intervention is important, blockchain is impressive on itself. nodes in the blocks must agree that a transaction is valid, then new transaction gets approved and new blocks are added to the chain.
Blockchain and cybersecurity.
These two technologies can compliment themselves as they provide advance data confidentiality: you would be able to view data on the block but you don't know who exactly owns it.
It would help enhance public key infrastructure. Emails, websites, message applications among many others uses the public key infrastructures for security. but most use certificate authorities (CA) to distribute, remove and store keys.
Many websites manage a great amount of traffic on a daily basis and there are much-unsecured application littered over the internet. The ultimate purpose of all these vendors is to not be breached. Cloudbric is utilizing blockchain technology to decentralize cybersecurity solutions that are available to all its users. They utilize an AI mechanism known as Deep Learning to critically block Harmful attacks bases of their activities.
IoT and Blockchain Technology.
smart devices and home are becoming the buzz of the day, due to the Internet of Things (IoT) and they are becoming increasingly popular. The two technology have an exciting potential application and their application could range from secured device communication to distributed data creating and usage, to automated data selling. Blockchain application in IoT has many possible benefits.
What Is Reversed ICO?
A reversed ICO is simply a method existing organization implore to raise fund and get involved in cryptocurrency.
Cloudbric implored the reversed ICO to enable them to raise fund to power their blockchain project which uses smart Artificial Intelligence Deep Structured Learning to detect, block cyber threats based on the user's activities.
Conclusion
The Cloudbric project takes a stride in making cybersecurity solution available to all. They are decentralizing the cybersecurity landscape creating a safer and secured crypto ecosystem.
Visit the www.cloudbric.io official website, join the social media communities and consult the official documents for more information about the project.
Official Contacts
Website : https://www.cloudbric.io/
Telegram : https://t.me/cloudbric
ANN Thread : https://bitcointalk.org/index.php?topic=4376899.0
Twitter : https://twitter.com/cloudbric
Facebook : https://www.facebook.com/cloudbric
Github : https://github.com/Cloudbric-Project/Cloudbric-Contracts
Reddit : https://www.reddit.com/r/cloudbric/
Medium : https://medium.com/@cloudbric
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This article is not a financial advice. Investing in ICO may be extremely risky, always remember to do your own research and consult financial and legal advisors before investing in ICOs.