Blockchain Technology has sparked substantial interest in recent years with a central focus being on the decentralized payment systems. A lot of interest in Blockchain Technology has been attributed to its merits of distributed ledger, value transfer, and resilience to fraudulent activities.
Exceptional promotion and brand marketing has been one of the most outstanding characteristics of big companies and enterprises. Even the best products will make no sale or fail to succeed without proper product promotion. For a long time coming, mega enterprises invest so much resources into marketing their brand and product to the public; but this has always been done using old fashioned techniques. Only until recently with the advancement in technology before businesses and corporate enterprises are able to apply more sophisticated methods such as Artificial Intelligence, applications and other dedicated tools to help to reach the right audience.
With advancement in technology, we see businesses adopting the latest techniques to effectively create awareness of their brand and product to the public. Advertising is more direct and specific - brands now have target markets their products.