Home-based food company Home Meal will create its own crypto-active, the Meal Token, becoming the first firm of its kind to take on a project like this in Spain. The company will make an Initial Offer of Currency (ICO) with which it plans to raise about 50 million euros to expand in Europe. It will have the advice of the Dutch company Turiq and the Spanish company Icofunding.
Home Meal owns the renowned line of take-away shops, Nostrum. This project will be launched internationally in Las Vegas, United States, in January. The Meal Token will serve to reaffirm the expansion of the company internationally. The goal is to meet the ICO collection goal by the end of March.
In total, 100 million Meal Tokens will be created, and 50 million will be released in the ICO. The project developer team will keep 7.5 million; the advisors 12.5 million; and they will have a reserve of 30 million tokens.
This is how the Meal Token will be distributed. Source: Twitter ().https://twitter.com/CanalPDA/status/945975418284363778
- CanalPDA
In its initial stage of sale, Meal Token will be restricted for large operators. Then, from February or March, it will be available for any interested client.
Customers can pay with Meal Tokens in Nostrum stores, enjoying discounts and promotions, as long as they use the Nostrum card. Those interested in having a Nostrum franchise must pay the entry fee with Meal Tokens and also enjoy discounts, bonuses and special prices.
This initiative will also allow carrying out actions of a social nature and in collaboration with NGOs. Members of the Nostrum fan club may decide to be part of the company's delivery system and receive tokens in exchange. "If a customer takes an order to another customer, they will receive compensation in tokens. Or if you leave a tip, the NGOs can bring food to the elderly in the neighborhood, for example, "said Home Meal CEO Quirze Salomó, according to local media.
Quirze Salomó, in charge of Home Meal, parent of Nostrum, in the presentation of the cryptocurrency (Kim Manresa).
Home Meal will create a Swiss subsidiary that will manage the currency under strict compliance with the legal estates established by the authorities of that country, integrating security procedures against money laundering and for the management of customer information.
Meal Token will be an ICO 2.0, because it is regulated in Switzerland: we want to know who our investor is and avoid being a capital washer with internal procedures. Having the peace of mind of the Swiss regulator is a guarantee for investors.
Quirze Salomó
CEO, Nostrum
"The blockchain technology will mark a revolution, a revolution in value as it has never been before," said Salomó, during the announcement of the project, and stressed: "We will be pioneers in launching an ICO 2.0 with its own cryptocurrency [in Spain]." The collected resources will serve so that Nostrum ratifies its dominion in the Spanish market and consolidates its expansion at European level, taking products of the Catalan culinary tradition beyond the borders of Spain.
This shows the growing interest of the Spanish community in cryptoactives, adding an important actor in the wave of adoption. Recall that for the fourth quarter of this year the University of Alcalá reported on a new master specializing in blockchain technology and that earlier, the entrepreneur Eneko Knörr announced an investment fund specializing in cryptocurrencies.
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