Content-driven marketing has been proven to be a game changer in the era of the digitally connected world. If the marketers fall short in formulating a strategy having the three important virtues of marketing: effective communication, effective convincing techniques and conversion ability, this fast, inexpensive and smart global connectivity cannot bring significant changes in the productivity of efforts they put in their marketing campaigns. A campaign deficient in quality content is destined to be a failure or at least not as productive as they think.
So, content is not just the king, it is an important basic need and a marketing campaign cannot even exist without it. The quality content that can give a dose of success to your campaign is a little difficult to get to. The quality content is being produced in abundance. The problem is it is not easily accessible. Talented digital content producers and individuals having other useful skills are in need of a platform that can facilitate secure distribution and monetization of their content. Why secure distribution of content?
Plagiarists always put their best efforts to find and use digital creative content produced by the original producer. So, reluctance is expected while publishing creative content on Facebook, Instagram and other popular social media platforms having a massive user base. Not everyone will enjoy and appreciate their work. Many will try to take advantage of their creativity and hard work. Apart from this, procedures and obligations of content copyright are lengthy and boring. And, even after shelling out copyright lawyer fee, still, creators of engaging digital content do not get much protection.
A content producer sitting somewhere in Ohio has created a beautiful and meaningful logo for his client. A plagiarist from Paris copies and uses that logo. So, this will lead to conflict between the original creator of the logo and his client. And, despite having content copyright protected, the producer of original content is left in a helpless situation. Even if the work of the creator doesn’t fall into wrong hands, not getting enough revenues also discourage original content creators. High-cost content distribution platforms that are already available to content producers also slash their returns.
So, marketers can put money into quality creative digital content only when a producer gets fair revenue. And, exchange of their masterpieces happens in an ecosystem in which a plagiarist can copy their content.
ICST has successfully built that ideal ecosystem every content producer desires to monetize his work. Features of Blockchain technology like smart contracts, cryptocurrency, direct communication between the producer and consumer turns ICST into the most trustworthy ecosystem not only for the content producers but for the content consumers as well. The security features and transparency of ICST encourages creative minds as their work is protected from frauds.
ICST is the only global content distribution platform that punishes plagiarists. A member of ICST found attempting to sell stolen content loses his deposit. The ICST member who has reported the plagiarized content and protected the producer’s work is rewarded with half of the deposit of the plagiarist.
So, content producers can store, share and monetize their content in the global content market with the help of this decentralized ecosystem protected from frauds using smart contracts. Once the content is delivered to the consumer, it is guaranteed that the producer will get decent returns.
And, the best thing is, ICST punishes the plagiarist!
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