For over a decade now, the search engine preferences of internet users all over the world as being the Almighty Google.
Google has been the gatekeeper of the World Wide Web (WWW) pointing searchers to where they should go online. Because every Internet Users are in Google's search market, the Google Search Engine website google.com becomes the most visited website in the whole wide world.
In 2014, Eli Schwartz a Search Engine Optimization (SEO) contributor on http://searchengineland.com/ conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates the search market.
ALL HAIL THE KING OF SEARCH MARKET - Google
Before Eli Schwartz's survey result, most people have always believed that Google's search engine market share was not more than 60% of the total search engine market.
With the result of his comprehensive survey, Eli proofs that Google actually controls 80% of the search engine market.
According to a page published on July 2017 on netmarketshare.com, a company that publishes interactive web pages on market share statistics for Internet Technologies.
Google controls 81.12% of the search engine market share on desktop and a whopping 96.38% of the search engine market share on Mobile/Tablet.
You can check the page here https://www.netmarketshare.com/search-engine-market-share.aspx
ABUSE OF THE DOMINANCE IN THE SEARCH MARKET
On the 27 June 2017, the European Commission published a press release on its official website wherein the Union fines Google a sum of €2.42 billion for breaching EU antitrust rules.
The EU claims Google was abusing dominance as a search engine by giving an illegal advantage to own comparison shopping service.
According to the press release, Google uses its search engine result page to direct consumers to another of its product called Google Shopping.
When a consumer enters a query into the Google search engine in relation to which Google's comparison shopping service wants to show results, these are displayed at or near the top of the search results.
Just like every centralized app, the Google search engine developers, and investors became too greedy. They saw their invention as an avenue to amass wealth for themselves.
Fear not, for there is a solution to their greed.
INTRODUCING - Presearch: presearch.io
Imagine a decentralized search engine, powered by a community and rewards everyone in the community according to their input into the search engine.
Presearch is an open, decentralized search engine that rewards community members with Presearch Tokens (PST) for their usage, contribution to, and promotion of the platform.
Presearch has a unique strategy to target the most active web searchers and gain early adoption. The developers believe Presearch will become an open source platform that will utilize a blockchain-based index, curated by the community.
According to the Presearch white paper, the blockchain powered search engine will be built to have an open and transparent ranking factors; community-driven decision-making process; ability to vote on and fund dev projects.
Here is a video from CNBC’s Capital Connection show where a crypto asset Fund Manager recommends Presearch
Presearch plans to have a total token supply of 1 billion (1,000,000,000).
- 5% of the total supply will be sold in presale.
- 20% will be sold to early adopters.
- 30% for future public sale to raise funds when needed.
- 30% allocated for distribution to reward usage, contribution to, and promotion of Presearch search engine.
- 15% allocated to the developers, marketing, and community teams.
CONCLUSION
A reward system for the search engine market is coming as more blockchain innovations unveil.
Just as our dear steem community plans to overturn the centralized social network; Presearch is another innovation that seeks to overturn the centralized search engine market.
You can learn more about Presearch at its official website here https://www.presearch.io
Let me and other readers know what you think in the comments. Thanks!
image source: Google Logo and the EU Logo
