###Designer Brand Tags in Clothes - Real or Fake?
- Pain Point in vintage online shops
These picture shows a brand tag on a designer scarf. But the question is, how is it possible to identify real designer tags in online shops? Buying vintage clothes in online-shops is always risky, especially on Ebay. There are so many fake clothes with fake tags and its nearly impossible to identify them on the computer.
- How could this Pain Point be reduced or eliminated in a blockchain-world?
The process could be optimized with a blockchain solution:
By giving designer clothes an identity with smart contracts, the online resellers of designer clothes would be more efficiently and more trustworthy. The traceability of materials is a well-known issue in Supply Chain Management, but why should't we use this for designer clothing. Globalization has increased the number of (fake) brands and goods to be transported exponentially. The Blockchain technology makes data information decentralized, transparent and accessible to a specific group of participants. Therefore, smart contracts could make it possible to identify real (vintage) designer clothes in online shops and can increase sales in online shopping.