On.Live is a platform that opens the door to specialized content creators to broadcast and monetize their knowledge and offer their services in much more personalized fashion following the business structure of established models for content distribution such as pay-per-view, pay-per-minute or direct in-stream. The main objective of the team behind the project is to build the leading platform for specific, professional content with easy access and built on a Blockchain environment that allows mass accessibility to operations based on ONL digital currencies.
A General Overview
The live video protocols used by the On.live platform is powered by Blockchain Technology. Which in turns offer a user’s and creators a totally decentralized service with an open option for expansion in an unexplored market for live media broadcast. Where the user gets exactly what he’s looking for instead of the general open tips and ideas offered in open channels that could risk censorship due to copyright claims. The platform also offers the unique opportunity to have access to paid counsel from established professionals on specific areas at a much better rate than an on-site consultation.
Objectives and Goals
On.Live is prepared to become the leading streaming service for anyone with an Internet service. Every single professional with monetizable knowledge can become a content creator. Independent practitioners such as teachers, doctors, lawyers and various degrees of crafters and consultants can offer their services for access fees and compete among themselves by offering top quality service. Certain companies can also offer content such as educational services, insurances companies or banking services. Last but not least, a select group of networks and entertainers can offer their best content through the platform to their targeted audience.
Working with the DOY mentality
The team behind On.Live is taking pointers for their development from the mentality of the do-it-yourself approach that motivates a lot of people to look for practical solutions to specific issues on their own with basic to no assistance. The platform is a great solution for the person who usually does a quick search online to solve a particular issue. Since the ecosystem is built to allow anyone to create content is very likely that a solution will be found with a well-ranked professional that users will pay only for the specific delivered services.
The means to Monetize Knowledge
The team behind On.Live is creating an environment full of tools and functionalities where both creators and users can be satisfied. The streaming service allows creators to upload certain pieces of content that could be used as promotional material to address large groups. While the live streaming features offer broadcasters the option to offer paid consultations on real-time to single users to solve specific issues. Both of these options offer the choice to be directly monetized with direct payment being delivered to the content creator thus avoiding holdouts or restrictions.
On.Live’s success is relying on the steady growth it can experience as more broadcasters choose to work under the environment as well as users choose to use the tokenized utility to pay for their services. The company is currently working on certain business protocols to measure their projections such as the cost of customer acquisition, the recurring cost of the service and the customer’s lifetime value.
To get a more detailed explanation of On.Live’s business model you can access the: