Advertisements, Pop ups, Trackers, Cookies and all such factors have made browsing a bad experience. Inventor of JavaScript and co-founder of Mozilla, Brendan Eich with his team of experts came up with a solution to all browsing problems. The team has been successful in creating a faster and safer browser named Brave. The platform is privacy focused and performance oriented. Other features include BAT Cryptocurrency i.e. basic attention token. This token is an opportunity for content creators to earn by just uploading and browse on the platform.
As displayed on the website, Brave browser is almost 8 times faster than other platforms. Time taken for some news channels to load up were compared and the results displayed are unbelievably good. Brave helps to keep its users away from unwanted data that pops up generally while using other browsers which is the reason for its super fast processing and less data consumption. Downloading of unwanted data often takes up some of the data which by some sources is estimated to be more than $250. So this platform is a source of income and savings as well. Brave brings up blocking of the applications which let trackers come in its user’s way. As the tests results are seen, Brave has been shown better than incognito browsing.
Brave is backed by its Cryptocurrency BAT. The tokens are generated as the company is funded by Pantera Capital, Founders funds, Foundation capital. A minimal cut of 5% is taken by the company for purpose of advertising. BAT is distributed among the content creators as rewards for their work. Some users see it as a hindrance to their privacy. Brave claims that the browser does not include any features that allow it to have access to sites browsed by its users unlike other platforms. And as per the trust is taken in concern, Audits for Brave software codes can be done by anyone as it is an open source company.
Being an attention based service, BAT is connected to 3 parts which are user, publisher and advertiser. The tokens can be donated by users to the publishers as a part of good deed. This trio service is a big reason for a transparent and efficient blockchain-based digital advertising market. As the middleman is out of the situation, Publisher gets a chance to receive more revenue. 1 million worth BAT were distributed in first month this year for promotional purposes. More than 50,000 website publishers and youtube creators were rewarded with the tokens. 11,000 verified brave publishers made extra benefits out of the same.
Brave is a great initiative for the new generation who are keen to be an internet limelight. The BAT tokens can be a great start for some publishers to have some experience with Cryptocurrency. The platform is a great way of promoting and acknowledging crypto-world. With a great team on its back, Brave browser and its Cryptocurrency have capability to perform wonders in coming future.
