YouTube used to be the first choice for anyone looking to gain some exposure by creating original media content and monetizing it in the process.
The sad reality is that since Google bought the company, their policies when it comes to monetizing videos has been very unfair to content creators, demonetizing their accounts and making them lose their right to earn their fair share of revenue as well as imposing the presence of undesired ads on their content.
While some of these decisions are based on the ever-evolving business model that YouTube has to follow to keep being profitable, it’s also a fact that most of these decisions are based on the personal political positions of the managing team.
Disrupting a System that is getting too complicated
That’s when an option like the Verasity Veraplayer sounds like a good choice. Verasity is a solution to all the issues described previously by a group of minds that have worked on various media platforms and that are pretty familiar with the issues of managing monetized content.
The technical background of this group of folks is media heavy hitters such as AOL, Eurosport, Sky, Turner, Joost, and Guardian. What they are looking to create is a platform where content creators can have a direct relationship with their audience and their targeted advertisers.
The building in a blockchain ecosystem, the endgame of Verasity is to create a brand new business model based on transparency where every transaction is handled using the Vera utility token.
The Experience behind a New Streaming System
The technology behind Verasity is based on Content Management System protocols (CMS) that are commonly used to handle streaming content. Unlike most established platforms, the monetizing of the video is handled using smart contracts so users can ask for the best deal to get access to their desired content on conditions they can afford.
A brief example of this scheme: A popular content creator sharing a video about a specific topic can offer a wide range of options so the members of his audience can pay for it on conditions that favor the device they are accessing it from. If a user doesn’t have an HD monitor he will not likely need to pay for a 4K HD quality video, he’ll be content to manage with 480p.
Everybody gets Something Good out of Verasity
That’s just a tiny example of the many features that can be handled using the Verasity platform. In the end, all the economic aspects of the monetization process are handled using a single currency that content creators will be able to cash in FIAT money.
Advertisers will also get a sweet end of the deal since the systems analytics features will be based on a proof of view system and they will be able to target their audience better and pick the clients that will most likely bring in more conversions based on the quality of their content.
With creators getting paid, advertisers doing business, and clients paying for content on their terms everybody wins using Verasity. To learn more about their offering, you can head to https://verasity.io/ and learn more about their work and join Telegram