Recently, the popularity of e-sports has greatly increased. He already belongs to the top 5 sports. In the world there are 165 million players and 215 million viewers. The growth rate of this market is impressive. Over the next five years, eSports will not only maintain growth, but will also accelerate significantly, according to a Deloitte report. EIPlatform is a project that sees this trend and intends to take advantage of it. We will review the ICO of this project.
Problem
The main part of the target audience of e-sports, in fact, does not take active financial participation in it, because they do not have large budgets and can not find each other to bring mutual benefits. This target audience includes small teams, beginning streamers, local tournaments. This requires large budgets. Therefore, this target audience has all "sluggish", there are no spectators, tournaments are not called and so on. But large budgets are from large organizers. But they are not interested in newcomers. They prefer working with top teams, big tournaments, popular streamers - with all those who have a high reputation and can bring traffic, new users and other bonuses to the organizers. But this is only 10 percent of the whole audience, and the rest remain outside this holiday of life. EIP comes to their aid.
The main part of the target audience of the e-sports market, namely the beginning teams, streamers, beginning tournament organizers, face the following problems:
- lack of a budget;
- poor knowledge in marketing and promotion;
- small experience in this business;
- оvercrowding by intermediaries in the face of marketing agents, which are of little use, since they also do not have practice in this market. Because the large organizers have their own marketing, and the beginning players of the market do not have a budget.
Solution
EIP is a platform for participants of the e-sports market, where everyone will find a place and attention. All transactions on the site are protected by Blockchain, and there are no intrusive intermediaries. The site is controlled by artificial intelligence and brings all the participants the benefits and interesting pastime.
The essence of EIP in providing direct p2p interaction between all representatives of the target audience of the eSports market. At the EIP site, every enthusiast will find self-realization.
The basic principle is that EIP already has agreements with companies that provide direct channels to the target audience. These are major partners who are interested in sponsorship presence in the e-sports market. EIP connects them and market participants directly.
EIP develops a reliable platform that will provide unique content and a targeted audience looking for exclusive offers from the business. As a result, enterprises will have direct access to target audiences, while the marketing needs of the sector and the audience in the field of advertising will have direct access to the marketing budgets of the business.
Convenience, security and transparency, as well as the flexibility of direct consumers access to EIP make marketing more economically viable and potentially create branded channels of communication with the audience for business. These channels can subsequently be used for targeted marketing initiatives without intermediaries. These initiatives will be supported by a robust format of smart contracts to ensure full transparency and rapid monetization of activities related to the use of EMI tokens.
Team
It's nice to note the Russian roots of the team members. Russian-speaking guys have always been key players in world e-sport. So the founders of EIP have direct practice in the cybersport industry. They also formed and developed the legendary in the world of cyborg sport team Team Empire.
ICO
Coin name: EMI
Smart Contract: Ethereum ERC-20
ICO start: July 21, 2018
Soft cap: $ 2M
Hard cap: $ 60M
Price of the token: $ 0.1
Currencies for receiving investment: ETH, BTC, LTC, DASH, Wire, CC, XRP, USD
Minimal investment: $ 100
Conclusions
In the EIP team, people who are at the source of e-sports as an industry. To whom, how can they not know this market and form it further. Moreover, with such noble goals. On the ICO listing of projects, EIP has high marks. The project definitely deserves close attention.
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Official sources of EIPlatform project
Website: https://eiplatform.io/
Whitepaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf?v4
Facebook: https://www.facebook.com/EIP-980267652124760/
Twitter: https://twitter.com/EIP_ECOSYSTEM
Reddit: https://www.reddit.com/r/EIPlatform/
Youtube: https://www.youtube.com/channel/UCT__0uswveI9khMOOk0OTIg/featured?view_as=subscriber
Github: https://github.com/EIPlatform/EMI-Token
Linkedin: https://www.linkedin.com/company/eiplatform
https://medium.com/eiplatform
Telegram: https://t.me/EIP_ecosystem
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3331909.0
Bitcointalk Bounty: https://bitcointalk.org/index.php?topic=4548114
AUTHORSHIP:
Bitcointalk Username: Lifelogging
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1130613