INTRODUCTION
The cordial relationship between social networks and content creators can't be overemphasized in this dispensation, users shared content with their friends on social platforms and as a result of this, platforms then sent traffic back to the original website. Recent happenings that's alarming now is that the trend has been toward “native” content that lives within the confines of social networks and mobile apps. As a result, publishers are losing control over both the distribution channels and their audience including the power therein has shifted into the hands of social platforms that are increasingly becoming walled gardens.
The advent of the Internet and mobile technology has greatly revolutionized a formerly traditional industry, giving it new form and new life. Ten years ago, few experts could have accurately predicted what the digital age would have done to publishing. In order to avoid publishers blindly attempting to preempt the future, it is worth critically asking i.e what will and should happen in order for publishers to be successful in the long-term...
Let's try to identify some of the biggest issues confronting the publishers and its industry one by one and the remedy to it in favour of the publishers and also the affiliates or social network users. The problems are;
- UNPREDICTABLE TRAFFIC SOURCES
Though it has become easier than ever to generate unsolicited amounts of visits without notice, the main source of traffic may purposely aim to send less traffic its way. For the largest viral sites across the web, it has been a bumpy race to the top and for some, a quick spiral downwards. As we can see now that facebook has not been kind to publishers and Google is often portrayed as the villain that leaks out most of publishers work away.
- AD REVENUES ARE PLUMMETING
The publishing industry faces a quality and a quantity issue, CTRs for display ads are at all time low and more content is created than publisher actually need. Due to this, many publishers now generate less revenue per visitor than they used to which makes our publishers to be highly desperate indeed.
Starving publishers in a crunch to grow ad sales foolishly accept any and every deal that comes their way as long as it means they could earn more money per page view, but that mindset is self-defeating. As data or information continue to democratize content through blogging and conversational platforms i.e. forums and social media, many publishers will soon struggle to make pennies per thousand impressions.
- ANTIQUATED PUBLISHING TECH
In publishing, many companies have been stubborn in their ways using clunky, limiting legacy technology and practices that allowed the competition to leapfrog ahead. The early innovators have also had their fair share of issues since historically select advances in publishing have evolved too fast for their current time and were costly to implement with those costs unfairly trickling down to audiences.
Ideally, businesses would build simple tools publishers could adopt which would continue to keep pace with the evolving media landscape leaving publishers to only ever have to worry about crafting quality content. Instead, publishers have taken it upon themselves to optimize for mobile browsing, implement unique advertising channels and tackle social media. It's quite unfortunate that the current digital content services do not give licenses to users which makes it impossible to resell or when a service closes down, the users lose their content.
ASOBI MARKET PLATFORM
On ASOBI MARKET platform, the user owns the license which can be guarantee through DRM and Decentralized Security System (DSS) which enable a secure secondary digital content trade with ABX. ASOBIMO dApps will provide a distributed secondary content platform with “Decentralized Security System” (DSS). The blockchain will provide irrefutable proof of content ownership.
Digital content trade on distributed secondary market. A new blockchain economic era for the publishers, creators and users. ASOBIMO DApps platform will make digital content on the secondary markets a valuable asset for all parties, and provide a secured trading experience at a minimal cost and friction-less.
What you will benefit on Asobi market platform are;
You will be able to buy and sell digital content such as comics, game items and music that you want to share with others.
It will provide you a secure cloud system called “Decentralized Security System” (DSS) by using blockchain technology.
It's creating a P2P style distributed secondary content platform.
Using the smart contracts on the blockchain, ASOBI MARKET will automatically bring profits to the original, rightful owners of the content.
ASOBI MARKET TOKEN ANALYSIS
Meet the amazing team behind this great project, there fifteen years experiences in this field really speak a lot.
CONCLUSION
In conclusion, the ASOBI MARKET bridges the gap between the centralized and decentralized world and publishers will really enjoy enhanced market transparency and fair distribution of revenue shares. To know more about this project, the links below will be of help.
Website: https://asobimo.io
Whitepaper: https://asobimo.io/pdf/white_paper_en.pdf
Asobi coin link: https://tokensale.asobimo.io/login
Twitter: https://twitter.com/AsobiCoin
Facebook: https://www.facebook.com/Asobi-Coin-130436194467568
Telegram: https://t.me/AsobiCoin_Official
Writer bitcointalk username: lumibaba
Writer bitcointalk address: https://bitcointalk.org/index.php?action=profile;u=2151502
Eth wallet address: 0x83b1556667E1A776Db4Eb9e9373c5Ea1F3308a24