Launching, operating, and maintaining a modern digital business is a lot easier said than done. Having now worked on my second business over the last couple of years, a few things have become crystal clear. The #1 thing every digital business competes for is – Trust. Trust seems quite attainable but in fact a lot more difficult to harness than you imagine.
Gaining the trust of prospects and clients depends on a variety of different things. It’s an effort that sometimes seems endless. If you are a digital shop offering digital marketing services or something similar, then trust is most likely at the top of your list. Trust is perhaps the #1 driving factor behind all business relationships.
The Current State Of Digital
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The phenomenal infographic above, by the folks from Smart Insights, clearly projects the current state of digital. Consumers are absorbing information through a variety of different channels. An omni-channel marketing approach should be essential for any brand seeking to engage with their target audience. Each marketing channel presents an opportunity for your brand to capture the attention of your potential customers. Not only that, but also the ability to work towards development of mutual trust.