Top marketers are using tried-and-tested approaches to increase brand awareness, grow their lists and followers, and receive conversions.
In this guide, we are going to show you 5 strategies these marketers are using and where you can find more info on each strategy.
Here are 5 strategies top entrepreneurs are using at the moment.
Strategy #1: They are using pre-sell articles to increase conversions
Pre-sell posts talk thoroughly about a subject about the merchandise being sold. They're meant to answer the FAQ's most related to the solution and show people why this item is the one they're searching for.
By way of instance, Ezra Firestone uses a pre-sell article to market makeup to older girls. Apart from the 5 makeup ideas, the presell article talks about using lipstick as a blush (that the Boomstick Color blot is fantastic for) and finishes with a testimonial from Jennifer Aniston.
Instance of a pre-sell article That's driving conversions Using a celebrity endorsement
Ralph Burns' bureau Tier 11 is also using pre-sell posts to market PerfectAmino, a protein replacement supplement for older adults who want to have more muscle mass, stronger bones, and a heightened feeling of"vitality and health."
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This pre-sell article has increased ROAS by 77% and almost doubled earnings page conversions.
If you believe pre-sell content would win big with your customers, you can learn more about these on Episode 214 of the Perpetual Traffic Podcast.
Strategy #2: They are utilizing campaign budget optimization
Campaign Budget Optimization (CBO) is Facebook's most current ad feature. It has been buzzing around the advertising community since Facebook would like to move all campaigns over to CBO eventually.
CBO uses your campaign budget and bid strategy to obtain the best way to allocate your budget across your advertising sets at any given time. Essentially, through this attribute you give Facebook consent to increase and reduce budgets for advertisement sets as it sees fit.
By way of instance, if Facebook sees the best chance of reaching your aim of the lowest price per click is through placing nearly all your budget towards a single ad set, it will only allocate a small amount of your budget to your other advertising collections.
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Strategy #3: They implement the YouTube Ads Grid
The YouTube Advertising Grid is a 3-step procedure which targets prospective clients in the 3 stages of the purchasing cycle.
These 3 stages are:
- Window Shopper: Individuals who are interested in Purchasing a product but are browsing their choices
- In-Store Shopper: Individuals That Are comparing different brands and versions of this product
- Checkout Shopper: Individuals who are ready to buy the product
Employing the 3-Step YouTube Ads Grid, you are going to create different YouTube advertisements for each one of these shoppers and use certain audiences and strategies depending on the audience you're targeting.